Issues Faced by Amazon in Business Expansion and Product Diversification

Business consulting

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Amazon.......................................................................................................................................3
Important areas to analyse by Amazon.......................................................................................4
Top three issues faced by Amazon..............................................................................................6
CONCLUSION ...............................................................................................................................6
REFERNCES:..................................................................................................................................8
Books and Journals:....................................................................................................................8

INTRODUCTION
The report is going to present the issues related to business project. Nowadays
businesses are facing many problem into the competitive market due to uncertainties, product
competition, market growth in technology and innovation also market opportunities. All these
factors plays a vital role for bushiness to look further for betterment of the company. This report
is going to showcase the issue faced by Amazon, it is a leading company which has came under
commencement in the year 1994 (Lovejoy, and Nobre, 2018). it is a renowned form which
regulate E-commerce business, digital computing with the aim to provide product and services
across the world. The company wants to expand E-commercial platforms and reach to large
number of people with new products which creates many issues that is going to discuss in this
report.
MAIN BODY
TASK
Amazon
Amazon is a multinational organisation that regulates digitalisation and comes with a
new ways of E-commerce. It is an American firm which emphasize on technology, digitalisation
and artificial intelligence. It is the most reputed brand at worldwide level as it has developed a
valuable image into market by being the highest contributor into economy. It comes under the
highest earner through internet and digital computing as it brings a new ways of shopping and
buying products which are now become easy to excess. It creates an online marketplace that
provide vast number of products with other different brands and business. The company is
known for highest valuation in 2020. It was first started by Jeff Bezos by selling books but has
expanded these products in electronic. Clothing, software, home appliances, Furniture and many
more. Now the company provide every needful product as per customer demand which
contribute in large society (Timpe and Kaplan, 2017). Therefore, the Amazon wants to grow
more and reach to the height of success. There are severe competition is growing is E-
commercial industry as digital and internet technology growing so rapidly which give rise to
many opportunity due to which every other business is using online marketplace to reach large
number of people. This has becoming a serious threat for Amazon as competition is rising and
requirement of more effective strategies has arrived. The issues facing at the level of