Applied Marketing Assessment
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Added on 2021-06-01
Applied Marketing Assessment
Added on 2021-06-01
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ASSESSMENT SUBMISSION & DECLARATIONQUALIFICATIONUNITNUMBERANDTITLEPEARSON BTEC HIGHER NATIONAL DIPLOMAIN BUSINESS (RQF) BUSINESSENVIRONMENTSTUDENTNAMEASSESSORNAMEQAZI IBRARDATEISSUEDCOMPLETIONDATESUBMITTEDONASSIGNMENT TITLEAPPLIED MARKETINGASSESSMENT CRITERIATASK NUMBEREVIDENCE PAGE NUMBERPASS 1TASK 1PASS 2TASK 1PASS 3TASK 2PASS 4TASK 2MERIT 1TASK 1MERIT 2TASK 1MERIT 3TASK 2MERIT 4TASK 2DISTINCTION 1TASK 1DISTINCTION 2TASK 2PLAGIARISMPlagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, howeverinnocently, may be penalised. It is your responsibility to ensure that you understand correct referencing practices. As auniversity level student, you are expected to use appropriate references throughout and keep carefully detailed notes of allyour sources of materials for material you have used in your work, including any material downloaded from the Internet.LEARNER DECLARATIONI CERTIFYTHATTHEASSIGNMENTSUBMISSIONISENTIRELYMYOWNWORKAND I FULLYUNDERSTANDTHECONSEQUENCESOFPLAGIARISM. IUNDERSTANDTHATMAKINGAFALSEDECLARATIONISAFORMOFMALPRACTICE.STUDENT SIGNATURE:DATE:
ContentsTask 1 (LO1 and LO2)...............................................................................................................................2Toyota Indus Pakistan automobile manufacturer:..................................................................................2Objectives/Goals/Aims of company:.......................................................................................................2Sector in which Toyota operates:............................................................................................................2Organization size and operations:...........................................................................................................2Legal Structure:.......................................................................................................................................2Key stakeholders:....................................................................................................................................2Pakistan Suzuki Motors:..........................................................................................................................3Objectives and goals of Pakistan Suzuki motors:.....................................................................................3Sector Pakistan Suzuki motors operate in:..............................................................................................4Organization size and operations:...........................................................................................................4Legal structure:........................................................................................................................................4Key stakeholders of Pakistan Suzuki Motors:..........................................................................................4Honda Atlas Cars.....................................................................................................................................4Objectives and goals of Honda Atlas.......................................................................................................5Sector in which Honda Atlas operates.....................................................................................................5Organization size and operations:...........................................................................................................5Legal structure:........................................................................................................................................5Key stakeholders of the Honda Atlas:......................................................................................................5Comparison between three automobile companies:..............................................................................6Organization Structure of Toyota Indus motors:.....................................................................................6Organizational structure of Pakistan Suzuki Motors:...............................................................................7Organization structure of Honda Atlas:...................................................................................................9Task 2(LO3 and LO4)..............................................................................................................................10PESTLE analysis on Toyota Indus Motors:..............................................................................................10The interrelationships these internal factors and external factors........................................................11Decision Making on the basis of SWOT Analysis:...................................................................................11Impacts that both macro and micro factors have upon business objective and decision-making.........11References:............................................................................................................................................13
Task 1 (LO1 and LO2)a)Investigate and Explain the different types of organizations in term of following features: Solution: Toyota Indus Pakistan automobile manufacturer:Toyota Indus Pakistan is a subsidiary of Japanese multinational automobile manufacturing company Toyota and is based in Karachi. It was built with the partnership of house of Habib, Toyota Tsusho and Toyota Motors in 1990. They are authorized dealers of various Japanese cars and of spare parts. The plant is located near port bin Qassim outside Karachi. They sale cars, SUVs, pickups, buses and vans. Indus motors has played an important role in the supply chain of local industry. Pakistan is the highest corolla car selling in Asia. [Wikipedia]Objectives/Goals/Aims of company:Objective of Toyota company is very simple. For Toyota customer is really important and is of first priority so their main objective is to make sure that the product is available at the right time, at the rightprice and of the right quality by doing this they Toyota will be able to support their retailers, dealers, sales entities and partners across the world so they can full fill the demands of customers.Sector in which Toyota operates:Toyota in public sector company. Toyota is the joint venture of various companies of Pakistan but its profile is made for public appearance that’s why it is a public sector company.Organization size and operations:As have mentioned before Toyota is the joint venture of House of Habib, Toyota Tsusho and Toyota motors japan. They manufacture various cars form commercial to sports car range. In commercial they sale Hilux in light passenger they sale Corolla and in sports they sale Fortuner. It is located on 107-acre site in port Qassim Karachi. They have strong network of distribution 46 independent and 35 deal ships across the country. Legal Structure:Toyota is the joint venture of various companies in Pakistan and it is public limited company.Key stakeholders:Toyota has always concerned about their stakeholders so they take disparate measures to perform CSR corporate social responsibility. Following are the main concerned stakeholders of Toyota.
Employees:Toyota provides the job security, career development opportunities and fair employment practices so that their employee don’t feel threaten by the overall changes in the society.Customer:Their second priority is their customer and they always want to provide good quality and fair prices to them.Investors:Investor’s keen interest is always about profit and Toyota gain this interest by becoming globally strongEnvironment:Toyota has made many strategies just to target the corporate social responsibility and for the benefits oftheir stake holders.Communities:Toyota has made many community support programs like education and health programs.Pakistan Suzuki Motors:Pakistan Suzuki motors is the joint venture of government of Pakistan and Suzuki motors of Japan formed in 1982. Initially Suzuki motors of japan own 25% of shares which gradually increased now own 73.03% of shares. Pakistan Suzuki motors is the leading company of Pakistan by having more than 60% of market shares. It also deals in Suzuki used cars. Pak Suzuki is also inventing in glass making company. Mehran is the most famous car which is produced and assemble in Pakistan but mostly Mehran lacks thebasic safety features like air bags Ac’s etc. They make different varieties of vehicles some famous are Bolan, Alto and swift. They also produce motor cycles. [Wikipedia]Objectives and goals of Pakistan Suzuki motors:Pakistan Suzuki is leading organization in Pakistan because of its prices and the loyalty of customer but still there are some objectives and goals which Pakistan Suzuki motors wants to achieve. Following are the objectives.Increase the efficiency of the product
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