Project Management Assignment 2022

Running Head: ROOFOODS 0
PROJECT MANAGEMENT

ROOFOODS 1
Table of Contents
Introduction................................................................................................................................2
Business Models.........................................................................................................................2
Interrelationships........................................................................................................................5
Critical Success Factors.............................................................................................................5
Factors might influence the achievement of the business model...............................................7
Recommendations and Changes in business model...................................................................7
References..................................................................................................................................9

ROOFOODS 2
Introduction
Roofoods Ltd. (branded as Deliveroo) is an online food delivery enterprise aiming to
transform the way customers eat. The company was incorporated in 2013 by Greg Orlowski
and Will Shu (Trabucchi et al, 2018). By constantly innovating and expanding, the company
currently operates in more than 200 cities with a key goal to bring premium food directly to
the consumers in fastest way i.e. (Possibly less than 30 minutes).
One of the main competitive advantages of Roofoods is their greatest selection of
standard restaurants and convenience to the customers as to whether an individual needs a
pad Thai in the evening, a salad at lunch, or freshly scrambled eggs for breakfast. It now also
become one of the valuable firms of UK as the company is now valued at $2 billion after
raising new funds from the investors (O’Hear, 2017).
This report outlines the Roofoofd business model and various critical success factors
that lead corporate towards sustainability. The business model is explained and deconstructed
with using of nine building blocks in Osterwalder & Pigneur Canvas.
Business Models
CUSTOMER PERSPECTIVE
ACTIVITY PERSPECTIVES
Customer
Relationships
Key Activities
PRODUCT/SERVICE
Customer SegmentsValue PropositionKey Partners
Distribution ChannelsKey Resources
FINANCIAL PERSPECTIVES
Revenue ModelCost Structures