Importance of Business Communication

Business
Communication
A case study analysis

Presentation structure
 Aim of the presentation
 Importance of communication in the business
 About the organization
 Issue 1 – social media in the workplace – recommendations – example
 Issue 1 – Client feedbacks – recommendations – example
 Issue 1 – intercultural communication issues – recommendations –
example
 Conclusion
 References

Aim of the presentation
1. Identify communication issues in the case
2. Understand the importance of communication
3. Recommend strategies to address issues in the case
4. Examples to understand the real life communications in business.

Communication
 Communication is the backbone of any business.
 Effective communication enables organizational stakeholders to
coordinate and improve organizational performance (Ferraro &
Briody, 2013).
 Communication helps in giving and receiving feedback
 Performance management and measurement is also a function of
effective communication