Business Research Approaches and Scenario Based Analysis

Running head: BUSINESS RESEARCH APPROACHES AND SCENARIO BASED
ANALYSIS
Business Research Approaches and Scenario Based Analysis
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1BUSINESS RESEARCH APPROACHES AND SCENARIO BASED ANALYSIS
Comparison between positivist and constructivist approaches to business
research
The approach or paradigm, according to Burns & Burns (2008), can be explained as a
specific method to view the world. There are two types of paradigms extensively used in
business research which are Positivist and Constructivist approach. Both the positivist approach
and the constructivist approach have a sequence of unique philosophical perceptions. The
difference behind the core idea lies in the statement of fact (Yilmaz, 2013).
In business research, positivism states the philosophical viewpoint of gaining knowledge
with the help of noticeable and measurable facts. On the other hand, the constructivist approach
emphasizes on social matter, stating that the reality is socially created that is, it is a subjective
construction. However, the positivist approach does not depend on subjective experience.
Business research gets improvised when the research methods include case studies and
observation of the respondents. In such away, two methods have been adopted which are
Quantitative research and Qualitative research (Yilmaz, 2013). Positivist paradigm is represented
by the quantitative research while constructivism is reflected by the qualitative research method.
The positivist or quantitative approach uses secondary data analysis and experiments, structured
interviews based on structured questionnaires. Besides, the qualitative or constructivist approach
uses participant observation based on in-depth interviews and focus groups (Yilmaz, 2013).
Positivist approach is useful for natural science but constructivist approach is appropriate
for social science. Positivism is based on objectivity. However, the constructivism focuses on
subjectivity and individual perceptions are created in the constructivist approach (Yilmaz, 2013).

2BUSINESS RESEARCH APPROACHES AND SCENARIO BASED ANALYSIS
Analysis of the given scenario
1. Application of quantitative research approach- Preparation of Questionnaire
The questionnaire needs to be constructed based on the scenario of the Currie cup final match.
The responses will be collected on the basis of the quantitative information of ticket sales,
refreshments, comfort of seats, and parking facility. The questionnaire collects the quantitative
data from the people in the audience.
Questionnaire
I. What is the price of the ticket that you have purchased?
II. According to you, how many people were there in the stadium during the match?
III. According to you, how many people were there in the block where you were seated?
IV. According to you, how many people had purchased the lowest priced tickets?
V. In your opinion, how many people had purchased highest priced tickets?
VI. How many refreshment drinks have you purchased during the match?
VII. According to you, how many refreshment drinks have been purchased during the
match?
VIII. How many options were there for refreshment according to you?
IX. How many washrooms were there according to you?
X. According to you, what percentage of cleanliness have you felt in the washroom?
XI. According to you, approximately how many cars were there in the parking lot?
XII. What percentage of facilities had been provided by the parking facility in your
opinion?