Develop Holiday Package Tour Operations Assignment (Doc)

Developing a Holiday
Package and Tour Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Recent trends and developments in the tour operations industry..........................................3
TASK 2............................................................................................................................................4
2.1 The stages and timescales involved in developing holidays.................................................4
2.2 The suitability of different methods of contracting for various components of the holiday
and types of tour operator............................................................................................................7
2.3 Calculating the selling price of a holiday from given information........................................8
TASK 3............................................................................................................................................8
3.1 The planning decisions taken for the design of selected brochure........................................8
3.2 The suitability of alternatives to a traditional brochure for different types of tour operator.8
3.3 The suitability of different methods of distribution used to sell a holiday for various types
of tour operator............................................................................................................................9
TASK 4..........................................................................................................................................10
4.1 Emerging trends in UK tour operations sector and the response of various tour operators 10
4.2 Tactical decisions that are tour operator in different situations...........................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................14

INTRODUCTION
Tourism and hospitality industry has acquired development among the service sector in
the world. Billions of people travel every year to different places to spend their vacations. It has
become the world largest economic sectors and supports the country in various forms.
Contribution to economy, capital investments, jobs, import and export, wealth, rising taxes and
many more things (Robinson and et.al., 2016). Tourism is mainly the private sector of the
industry internationally. This sector greatly impact on the economic and social condition of
country. During the vacations people like to travel to different places which are rich in heritage
and culture, terrains, environment. It should be adventuress and full of excitement where they
can see the natural beauty. It also promotes the foreign exchange and contributes to earning of
more than millions of people and business sectors. Following report contains the understanding
regarding the recent trends and development in the tour operation industry within the travel and
tourism sector. Moreover, it contains the details regarding the stages, timescales, suitability of
various methods and prices are calculated. Furthermore, brochures and methods of distribution
are used to sell holidays are reviewed. At last, strategic and tactical decision making for tour
operators are evaluated and compared. I am working as a Package Tour Development Manager
in Thomas Cook, UK.
The Role of tour operator is to organize, provide service and complete other activities
which travellers required. They have to decide the wide range of tourist destination places,
accommodation and transportation services so that customer are willing to pay for that.
TASK 1
1.1 Recent trends and developments in the tour operations industry
Tour operator can be defined as the person who integrate the tour and travel elements to
create beautiful and remarkable package holiday for consumers. To promote their business they
advertise and make brochures (Felicen, Ylagan and Buted, 2014). From the starting of the
journey to safe passage home it is the responsibility of tour operator to manage all the things.
Their services includes carries, accommodation and services which are sold through travel agent,
internet and phone. There are various types of tour operator such are direct, domestic, inbound,
mass, outbound, retail, specialist and wholesale. They all provide services within their respective
boundaries. There are various types of tour operator available such as Thomas Cook Group, Cox

and Kings, Gray & Co. and many more. Thomas Cook is the public firm and organize tours for
group of people. It was formed in the year 2007. The company ownership is under the Arcandor
and MyTravel Group with the ratio of 52-48% but later the sales were divided. It operates in all
the continents and is 2nd largest travel industry in EU and UK. There are more than 30000
employees along with 20M annual customers. The major competitor of the company are TUI and
Cox and Kings. According to current trends in the industry china has been more profited from
this sector. There is business growth of more than 21% from the previous year. According to
current trends there are 1,186b international tourist arrivals globally. France and U.S. are best
tourism destination in the year 2015 and UK was at the eighth position with over 35m people
visiting the place. More than 500 million people are engaged in this business providing services
to billions of customers every year (Byrnes, Buckle and Arthur, 2016). There is bright future in
this industry and many more changes will come in this sector. There are various things which are
promoting this business sector such as low budget travellers, rise of Boutique hotels, exploration
of new destination places and travel tradeshows who are promoting this business worldwide.
Further, the sector is linked with many other sectors and promote their business.
TASK 2
2.1 The stages and timescales involved in developing holidays.
Stages 1. Research- Destination and Market.
For the following destination package as per the customer preference I have chosen
Morocco and Tanzania. The location are best as for me as the political, economic and climatic
factors are more influential. Further, the places are rich in heritage sites, wildlife parks and
topical locations. The alternative destination place can be Kenya and South Africa. The policies
decision can be easily gained. For the place marketing research is already carried out.
Stage 2: For the following destination location following itinerary was developed which is
accordingly to customer’s choices, possibility and profitability.
Stage 3: Negotiations with vendors and suppliers: As our company is having contacts and
relationship with the other business areas so the prices and availability can be easily maintained.
Further, their profit is also considered (Medlik, 2016). As there are more number of customers so
the prices can be reduced. Profit from the travel agency and hotels are effectively carried out
through negotiations.