Corporate Strategies Shapes Organizational Work Processes

CORPORATE STRATEGIES SHAPES ORGANIZATIONAL WORK PROCESSES
COMPANY OVERVIEW
 HBO is an American premium cable and satellite television network that is owned by Home Box Office Inc and the cable flagship is under the division of Time Warner.
 The serials and programs consist primarily of theatrically released motion pictures along with original television series.
 The channel is the oldest and longest operating pay television service that adjusts income of around US$ 1.79 billion.
. CRITICAL SUCCESS FACTORS
Critical success
factors
HBO’s advantage
All types of telecasts HBO telecasts varied programmes such as reality shows,
movies, HD movies and serials and documentaries.
Technology All the telecasts are technically concerned with high definition
display.
Total Revenue
Product
Total Revenue ratio has been increasing because of variety of
services.
CHANGING BUSINESS ENVIRONMENT
Albrecht and Strauss have tried to develop more series for the HBO channel and their goal is to
schedule original series and miniseries on Sunday night’s year around.
HBO has to make substantial financial investment into a show in order to obtain it.
In spite of company's efforts, HBO appeared to be in business on a comedy pilot called Action
which is a short replay movie. The entertainment industry has been known for multitude behavior in
the past because it considers the moves by many large players which vertically integrate with other
channels and users.
PORTER’S FIVE FORCES
VALUE CHAIN
HBO is prominently working in entertainment industry and the channel is able to rate itself
as a highest payable channel because of all types of movies and serials it telecasts. The
typical HBO shows have come from a highly respected and creative source and it deals in
broadcasting all those networks that are not connected to any other channel.
FINANCIAL PERFORMANCE OF HBO
KEY PLAYERS
INDUSTRY OVERVIEW
HBO is the oldest and longest continuously operating pay television service.
Direc TV, Dish Network and HBO Latino are the major sectors in the same industry.
From last 43 years, HBO have released many animated and HD movies.
COMPETENCY OF HBO
3 D animations firms cover the wide area in the entertainment industry ( Fisher III
and Oberholzer-Gee, 2013). It is based on the computer animated films appear
three dimensional on the film screen. The advancement of technology in making
the 3D films and the graphic and web designing of the films make it unique in the
film screen. HBO is a television network which consists of theatrically based
movies, television series, documentaries, boxing series, and concert specials.
PORTER’S FIVE FORCES MODEL
According to the views of Michael Porter, “The Five Forces Model is useful to analyze the
competitive environment in which the company operates its business”.
“The model is also considered a strategic framework that provides companies clear analysis of
their competitive advantage”.
The level of competition is also adequately managed by the premium channel in which other
cable outlets such as Showtime, TNT and A&E competes with HBO with same original
movies and documentaries. But no other channels are able to match HBO's brand identity in
series.
Through applicability of porter five forces on HBO it has been found that large number of
challenges is present in the outside environment which is affecting business productivity.
Further, bargaining power of customers along with competitive rivalry is high as other
operators in this field are operating in the market.
REFERENCES
Johnson, G. and et.al., 2013.Exploring strategy text & cases. Pearson Higher Ed.
Thompson, A. and et.al., 2013. Crafting & Executing Strategy 19/e: The Quest for Competitive
Advantage: Concepts and Cases. McGraw-Hill Education.
Christopherson, S., 2013. Hollywood in decline? US film and television producers beyond the era of
fiscal crisis. Cambridge journal of regions, economy and society, 6(1), pp.141-157.
INTRODUCTION
 Corporate strategies of HBO aid the channel to telecast numerous things which helps the
entity to increase TRP ratio.
 The research has been emphasizing on impacts of 3D animation and HD functions on
telecasts of HBO.
 Product and process innovation of HBO has been discussed along with the key players
that generate competition for HBO in telecast industry.
Recommendations
The more creative risk in the market increases its
content in the next few years (Negus, 2013). The
innovative ideas of broadcasting the various series
increases their market share in the entertainment
industry. Thus, chief emphasis should be given
towards innovative and creative aspects.
For HBO to enhance its overall performance in the
market it is required for business to focus on
advanced areas such as 3D or 4D movies. Business
can identify what other channels are offering and
on the basis of same superior movies and other
sources of entertainment can be considered.
RESOURCE BASED VIEW
Resource based view is an approach for competitive
advantage of a firm which lies primarily in the application
of a bundle of valuable tangible or intangible resources at
the firm's disposal. These resources needs to be
heterogeneous in nature so as to transform a short run
competitive advantage into a sustained competitive
advantage. Thus, variety of telecasts such as movies, serials
and reality shows are the tangible and intangible sources
that aids HBO to acquire sustained competitive advantage.
CORPORATE STRATEGY
As per the views of Johnson,
“Corporate strategy is the
direction and scope of the
organization over the long term
which achieves advantage for the
organization through its
configuration of resources within
a challenging environment.