Impact of E-commerce on British Retail Industry

Research Project

Introduction
• In the modern era most of the organizations are engaged in the E-
commerce. Its an online transaction business which provides multiple
benefits to the consumers and entities both.
• In the globalized era consumers take much interest in purchasing through
online stores rather than traditional mortal stores.
• Business to business (B2B) is the fast growing business in which
companies exchange information and goods to consumers via internet and
other advanced technologies (Coiro and et.al, 2014).
• Online trading has increased the revenues of most of the organizations to
great extent.
• Present report will discuss the concept of electronic business and its impact
on the British retail industry will be discussed.

Research Title
Research Aim
To understand the impact of E-commerce on the British retailer; Case study of
Argos, Wood Green branch.
Research Objectives
• To understand the conceptual framework of E-Commerce.
• To analyses the impact of E-commerce on Argos, Wood Green branch.
• To investigate the issues related to E-Commerce on the British retailers.
• To provide recommendation for improving e-commerce business of Argos,
Wood Green branch.

Research Methodology
Sampling: For the present study random sampling have been selected by the
scholar. The rationale behind choosing this technique is that it gives every
individual equal opportunity so researcher can collect best information by
this method. For the research 15 managers have been selected from the
Argos as sample
Data collection methods: For collecting primary data, researcher has taken
support of questionnaire and has designed some questions. Some previous
statistical facts and figures have been selected from books, journals and
internet articles by the researcher for this study.