Marketing essentials - Assignment PDF

QUALIFICATION UNIT NUMBER AND TITLE
PEARSON BTEC HIGHER NATIONAL DIPLOMA IN
BUSINESS (RQF)
02. MARKETING ESSENTIALS (LEVEL 4)
INTERNAL VERIFIER UNIT TUTOR
ZAFARULLAH SANJRANI
DATE ISSUED SUBMISSION DATE RESUBMISSION DATE
21ST APR 2021 07TH JUNE 2021 21ST JUN 2021
ASSIGNMENT TITLE MARKETING
ESSENTIALS
ASSESSMENT CRITERIA TASK NUMBER EVIDENCE PAGE NUMBER
Pass 1
Pass 2
Pass 3
Pass 4
Pass 5
Pass 6
Merit 1
Merit 2
Merit 3
Merit 4
Distinction 1
Distinction 2
Task 1
Task 1
Task 1
Task 2
Task 2
Task 2
Task 1
Task 1
Task 2
Task 1
Task 1
Task 2
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materials for
material you have used in your work, including any material downloaded from the Internet.
LEARNER DECLARATION
I CERTIFY THAT THE ASSIGNMENT SUBMISSION IS ENTIRELY MY OWN WORK AND I FULLY UNDERSTAND THE
CONSEQUENCES OF
PLAGIARISM. I UNDERSTAND THAT MAKING A FALSE DECLARATION IS A FORM OF MALPRACTICE.STUDENT.
SIGNATURE :____________________ DATE:______________________

Contents
Task 1:
Marketing 4
Role of Marketing 5
Functions of Marketing and its Influence on other Functional Departments: 5
Marketing and Contemporary Organizations: 5
Conclusion 5
Task 2:
What is a Marketing Mix? 6
Marketing Mix 7PS: 6
Product: 6
Place: 7
Promotion: 7
Physical Evidence 7
Price: 7
People: 7
Process 7
Performance / Productivity 8
McCafe and 'Starbucks' marketing mix differences 9
Starbucks vs. McCafe: 9
Further improvements to customer experience and store environment 10
McCafe challenges to other company: 10
Marketing tactics: 11
1: PESTEL analysis 11
2: SWOT analysis: 11
Conclusion: 13
Task 3:
Introduction To starbucks 14
Motives Of Internationalization and Justification to enter Pakistan 14
Environment Scanning 15
International Business Strategy 20
Recommendations:
A. Organizational Architecture 21

B. Entry Mode 21
C. Human Resource Strategy 23
D. Marketing Mix 23
E. Marketing Strategy 25
Conclusion 25
Bibliography 26

ASSIGNMENT : MARKETING ESSENTIALS
UNIT 02 MARKETING ESSENTIALS (LEVEL 4)
TASK 1
Marketing:
The work or business of promoting and selling goods or management, including statistical
analysis and promotion, action marketing, institutional set, and cycles of making, delivering, delivering,
and trading contributions that encourage customers, customers, participants, and the loose community.
Marketing research is the volume that connects the consumer, the client, and the community with the
advertiser with information used to identify and expose advertising and advertising problems;
manufacturing, improvement, and evaluation of commercial activities; screen advertising performance;
and improve understanding of marketing as a cycle. Marketing research identifies the data needed to
solve these problems, organizes the data collection process, oversees and evaluates the provision of
information, results tests, and presents their findings and recommendations (Homburg, 2000).
Role of Marketing:
Contemporary Marketing Practices (CMP) concept incorporates many marketing strategies and
strategies that go beyond the traditional approach to market integration. These include
knowledge-based marketing, advanced marketing, affiliate marketing, and corporate marketing (O
'Dwyer, Gilmore, and Carson, 2009, Sacramento and Teixeira, 2014). The level of CMP development
depends on the way the organization and customers - or different partners - interface. At the same limit
of this process, the company and consumers interact impartially; contacts are divided and indifferent
(thus, this low level of communication is called a currency exchange guide). On the other hand,
communication is defined by close contacts that include customer intimacy, long-term connection, and
different business relationships (in the foreseeable future: relationship guidance).
The existing marketing document reflects the important global distribution that dates back to
ancient Advertising Practices. A test assortment that differs from the CMP text relies on expert concerns
regarding the construction of long-term bonds, which seem to exploit consumer loyalty. The text
recognizes, however, the need to keep the marketing strategies conditional (actually acting).
When it comes to for-profit organizations, marketing responds to increased revenue and
increased productivity of organizations. In addition, the power further assists in building the
customer/customer base of the Organization. This study clears that the Organization controls many
corporate clients and where the selection involves more than one group. The delivery of each item
begins with advertising and ends with advertising, where the office sets the customers' needs, and after
introducing the thing, the office looks to see if the client's needs have been met (Lahti, 2000).
The Marketing Department in any organization plays a vital role in developing the business and the
purpose. It complements the content of your Organization, organizing and building all the

business-related assets. It is the responsibility of the Marketing Department to communicate with
opportunities, clients, funders, or your local community while creating an all-encompassing image that
speaks to your Organization. Without marketing, our products would not be enlightened, and our
organizations would be dead. The Organization's success is in terms of prudent use of assets in a
different planning system and established customer relationships, which are part of marketing.
Functions of Marketing and its Influence on other Functional Departments:
The marketing function within any organization is not separate. After that, it is essential to see
how marketing integrates and fills different roles within the Organization. We should consider
commercial communications with a new job, creation/jobs/connectivity, H.R., I.T., and customer care in
the next section. All activities within your Organization should point out to the client, for example, that
the client is based on the application archive to a client who supports the client who answers any
questions you may have. Therefore, we should look at these different functions and their relationship to
marketing (R. Sabherwal, 2001).
According to Peter Drucker (2001), marketing is not just a broader phenomenon than marketing;
anything but a particular movement with any extension of thought involves the entire business. It is the
whole business that is viewed from the perspective of the final product, from the client's perspective.
Concerns and responsibilities regarding marketing should therefore be pervasive in all vacancies.
Marketing and Contemporary Organizations:
One sees that the marketing role of the current association is to incorporate the needs and
requirements of the customers into the following royal functions such as creation, R&D, account, staff,
and more. Marketing or another employee alone cannot continue work. All tasks are equally important.
Yet marketing, which mimics the location of joining (Kotler, 2000).
Contemporary Marketing Practices (CMP) concept incorporates many marketing strategies and
strategies that go beyond the traditional approach to market integration. These include
knowledge-based marketing, advanced marketing, affiliate marketing, and corporate marketing. The
level of CMP development depends on the way the organization and customers - or different partners -
interface. At the same limit of this process, the company and consumers interact impartially; contacts
are divided and indifferent (thus, this low level of communication is called a currency exchange guide).
On the other hand, communication is defined by close contacts that include customer intimacy,
long-term connection, and distinct business relationships (in the foreseeable future: relationship
guidance)
The existing marketing document reflects the important global distribution that dates back to
ancient Advertising Practices. A test assortment that differs from the CMP text relies on expert concerns
regarding the construction of long-term bonds, which seem to exploit consumer loyalty. The text
recognizes, however, the need to keep the marketing strategies conditional (Vorhies, 2003),
Conclusion:
Marketing is a cycle that affects people's lives. Customers are consumers, but the value they
place on them is as significant in marketing as the deals of people, retailers, competitors, suppliers of
non-powered goods, and thus energy. As you all know, the concept of marketing is constantly being

reorganized. Marketing presents tests that earn recognition by trading between groups. This idea is a
general definition of marketing. Marketing is used in many organizations and partnerships, but in the
global age, another concept has been developed called modern marketing. This study described current
marketing, its role and qualities, and its complexity in organizations and firms.
TASK 2 :
What is a Marketing Mix?
The marketing mix is a necessary foundation based on the most critical marketing systems and business
practices.
Marketing Mix 7PS:
Product: P 7P starts with ''production.'' It may refer to an actual product, assistance, or encounter. In
particular, what is selling? Product No matter what your product or administration is, it is essential to
meet the markets. Market's needs and meet or exceed the administrations for the customer.