Research on Research Methodology and Approach

Running head: RESEARCH METHODOLOGIES
Research methodologies
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1RESEARCH METHODOLOGIES
Executive summary
The purpose of this research is to discuss the research methodology and different approach that
are taken to conduct the method. The paradigms of the social research methodology are also
discussed in the following chapter. The two approaches as qualitative and quantitative approach
and their strength and limitation is discussed in the following report. The evaluation of the
impact of the research method and explanation of the social research methodologies and where
this to different process is used has been discussed in the report.

2RESEARCH METHODOLOGIES
Table of Contents
Introduction......................................................................................................................................4
Explanation of quantitative and qualitative social research methodologies and paradigms that
inform them.....................................................................................................................................4
Explanation of their historical context and identification of what kind of research each method is
best suited to....................................................................................................................................5
Evaluation of the impact of the two methodologies on social research..........................................6
Demonstration of critical analysis of the strengths and limitations of each of the methodologies. 7
Reference.........................................................................................................................................9

3RESEARCH METHODOLOGIES
Introduction
Research is a systematic investigation process to get answers of the identified problem.
Social science area is an extended field that uses the objective scientific method. This vast field
is divided in two approaches, one is naturalistic and another is more traditional (Payne S. L.,
2000). This report mainly discusses the research methodology and two different approaches. The
qualitative approach, which is mostly used in attitudinal survey and categorical analysis, whereas
the quantitative method is used in numerical data analysis. The shift from ontology to data source
identification and all the process in between is identified and explained in the chapter (Cameron,
2010).. Further, the research methodology, key characteristics, strengths and weaknesses are also
discussed in the following discussions (Baumann, 2011).
Explanation of quantitative and qualitative social research methodologies and paradigms
that inform them
Before investigation it must be identified what research paradigms do, the research
belongs to. The positivists, constructivists and pragmatists are three main criteria of the most
common paradigms. The first step of the research is to connect the reality of the research through
ontology, epistemology. Then comes the theoretical perspective and deciding on the
methodology and data sources. This is the main paradigm shift in old research methods
(Cameron, 2010).
Quantitative research
This method consists of the study of data that are analysed in concern of interpretation of
numbers. The quantitative method of research is concerned with describing events and scientific