Analysis of the Popular e-Commerece Site eBay

Statistics

Executive summary
The eBay is operating in the online industry by offering an opportunities for customers or
buy or sale the variety of products and services. In this context, the continuous innovation of the
business facilitates to improve the experience of consumers. The major innovation is being
brought in the technological innovation and marketing field which proves to be effective for
business to reach large mass of consumers. Yet, the issue related to data security affect the brand
image to a great extent. This is because hackers stolen the information of customers dealing on
the eBay portal. This loses the trust of the buyers and the brand was criticized by its users.

Table of Contents
INTRODUCTION...........................................................................................................................1
OVERVIEW OF THE INDUSTRY................................................................................................1
ANALYSIS OF EBAY....................................................................................................................2
Focusing on enhancing customer experience..............................................................................2
Continuous innovation.................................................................................................................3
Insecurity of customers data........................................................................................................3
CONCLUSION & RECOMMENDATIONS..................................................................................5
REFERENCES................................................................................................................................7
List of tables
Table 1: eBay sales turnover............................................................................................................4
List of figures
Figure 1: The growth of ecommerce user in Australia....................................................................1
Figure 1: Sales and revenue declining graph of eBay.....................................................................5