Effects of Recent Trends on Tour Industry

TOUR OPERATIONS
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Presenting the effects of recent trends and development on tour industry.......................1
TASK 2............................................................................................................................................2
P2.1 Presenting stages and timescales involved in holidays..................................................2
P2.2 Presenting a suitability of different methods of contracting for different components of
holidays...................................................................................................................................3
P2.3 Presenting selling price of a holiday..............................................................................4
TASK 3............................................................................................................................................5
P3.1 Presenting a planning decision taken for design brochures...........................................5
P3.2 Assessing a suitability of alternatives to traditional brochures......................................6
P3.3 Evaluating the suitability of different methods of distribution......................................7
TASK 4............................................................................................................................................8
P4.1 Presenting strategic decisions made by different tour operators....................................8
P4.2 Comparing tactical decisions selected by tour operators...............................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality means providing services to person and it plays an important role in travel
and tourism sector. The present report helps to understand a travel industry in UK and it also
deals with case scenario and analyses the effects of current and recent trends as well as
development on tour operator’s industry. It also assesses stages and timescales that are involved
in developing vacation and evaluates the suitability of different methods of contracting for
various components of holiday with calculating selling price of vacations from a case scenario. It
also presents planning decisions of brochures and assess suitability of traditional brochures for
different types of tour operators. It describes various methods of distribution used to sell holidays
and also present strategic as well as tactical decisions that have to be taken by tour operators at
various situations.
TASK 1
P1. Presenting the effects of recent trends and development on tour industry
THE EFFECTS OF RECENT TRENDS AND DEVELOPMENT ON TOUR
INDUSTRY
Tour operators in UK provides
travel components to create
holidays packages and also
designs travel routes with
perfect arrangements with
comfort zone of their
passengers. There are different
types of tour functions such as,
a travel agent is a buyer of tour
operator and sells travel
related products/ services on
behalf of tour operators.
Whereas, other tour operators
use their own distribution
In the context of travel and
tourism sector, industry
structure changes a lot. Big
tour operators maximize online
bookings and occupy a wide
market in UK. From last many
years, millions of visitors came
and spent more than 30 billion
pounds in UK and as a result
volume increases and it
directly affects the GDP of
UK. There is an expansion of
cruise market that affects
external factors such as
It almost covers more than 90
percent marketplace share in
British market and its
member’s ranges from small,
there are specialist tour
operators as well as travel
1

channel even they set their
retail shops to sell products
directly to their customers in
order to establish close
relationship with them (Tan
and et.al., 2018).
discounting on current
holidays packages, budget
airlines, emergence of e-
commerce etc. For UK, 2007
merger activity has been a key
feature of outbound tourism
activity and it lost a large
amount which affected the
economy of country (Martin,
Mendoza and Roman, 2017).
Apart from this, UK’ outbound
tour operators tries to attract
visitors which are now
increased up to 1.8 million but
in 2008 ABTA and FTO
merges which combines and
form to continue integration
related to travel and tourism
sectors .
The Association of British
Travel Agents (ABTA) now
represents more than 5000
travel agency and near about
1000 tour operations.
agencies who help them from
call centres to internet
bookings and attract wide
number of customers. But as
per the report presented by
ABTA annually, it has been
analysed that bookings are
down approx. 5 percent as
compared to past years. Tour
operators who provide package
holidays are significantly
decline as compared to cruise
tours or flight bookings while
Association of Independent
Tour Operators (AITO)
represents around 120
independent tour operators and
also monitor the high quality
of services that are provides by
them to customers. It also
occupy almost 60 percent
market share of British market
place and plays a significant
role in tour and travel industry.
TASK 2
P2.1 Presenting stages and timescales involved in holidays
In the context of case scenario, Trail finders organizes a journey of 42 students that is
proposed for an education tour from London to Belgium, Brussels and it contains various stages
which are mentioned below:
2