Enterprise resource planning system

Running head: PROJECT MANAGEMENT
Project management: (Assessment 1-Task B: Feasibility report)
Name of the student
Name of the University
Author’s Note

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Table of Contents
Task B: Feasibility Study.................................................................................................................2
1. Business requirement summary...............................................................................................2
2. Proposed solution.....................................................................................................................2
2.1 Detail of each proposed solution and how it meets the business needs.............................2
2.2 Advantages and disadvantages of the proposed solution..................................................4
2.3 Recommended solution.....................................................................................................5
References........................................................................................................................................7

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Task B: Feasibility Study
1. Business requirement summary
The organization “Diamond video rentals” wants a system with the help of which the
company can be able to earn profits by providing proper service to the customers. They want to
analyze the number of rentals to which the company provide services in order to keep track on
their needs and demands. In addition to this, the company wants fast follow up on the videos
such that they can be able to charge fine for late return of the videos instantly. Furthermore, the
organization wants to handle complaints of the customers quite effectively by providing the
quick responses for the issues that is raised by the customers. Additionally, the system must
automate all the operations and keep proper record of the videos which will be helpful in
boosting sales of the organization and helps in satisfying the customers by providing better
quality of service.
2. Proposed solution
2.1 Detail of each proposed solution and how it meets the business needs
The two solutions that are proposed for meeting the business needs of Diamond video
rentals are generally elaborated.
Enterprise resource planning system (ERP)
According to Nwankpa (2015), ERP is one of the software that is mainly utilized by the
different companies in order to effectively manage as well as integrate significant part of the
business. The ERP software is helpful in integrating all the processes which is needed by the
Diamond video rentals for running the company effectively. It is found that with the help of the
ERP, the organization can be able to store all the videos properly with proper details so that the

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videos can be accessed whenever needed. If data about the videos are properly stored then it will
be easy to keep track on the overdue videos and as a result the customers will not miss out video
titles and get satisfied with the entire service. Having ERP software, helps in accessing the list of
available videos is quite easy and therefore the company can be able to provide information
about the presence of the video quite faster and thus complaints against slow service can get
resolved (Shen, Chen and Wang 2016). The data as well as information about the operation of
the company can be stored efficiently which would be helpful in boosting sales and assists in
making the customers quite satisfied with the quality of the service.
Customer relationship management system (CRM)
According to Pedron et al. (2016), customer relationship management is one of the
technologies that helps in managing the relationship and interaction of the company with the
customers. It is found that Diamond video rentals wants CRM system in order to keep the
customers connected and for successfully streamlining the business processes in order to
improve profitability of the organization (Lipiainen 2015). It is found that the company faces a
number of complaints from the customers which can be managed with the help of the CRM
system and further helps in discovering new customers by enhancing the yearly revenue. In
addition to this, the speed of service increases which reduces the response time and the
complaints against slow service from the company can get resolved effectively. Furthermore, the
diamond video rentals will provide the benefit of simplifying sales as well as marketing
processes which will boost profit.

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2.2 Advantages and disadvantages of the proposed solution
Advantages and disadvantages of ERP system
Advantages
 Efficiency enhancement: ERP software generally helps in reducing time as well as effort
that is needed by the workforce for carrying out different activities. It is found that
properly implemented ERP system helps in eliminating repetitive manual procedures that
frees up the team members for directing their focus on significant tasks.
 Storing data: The database system which is implemented on the backend is helpful in
storing all the information which can be needed for operating the business effectively
(Ali and Miller 2017).
 Competitive advantage: ERP helps in keeping the company ahead of competition as the
business does not do costly business-related mistakes which would place the business
behind. In addition to this, ERP helps in making the service of the customer fast that
helps in making the customers happy and satisfied.
Disadvantages
 Success is dependent: The success of the ERP system is mainly dependent on the
skills as well as experience of the workforce including education and how they
generally operate the entire system (Shatat 2015).
 Lengthy process of customization: Customization of ERP software generally takes a
lot of time, expertise as well as money and it is analyzed that most of the times
business are unable to estimate the required resources properly.

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Advantages and disadvantages of CRM system
Advantages
 Enhances better customer service: CRM helps in providing business with a number of
strategic advantages such that the capability is helpful in adding proper personal touch to
exists relationships between different customers.
 Increases revenue: CRM system helps in ensuring proper co-ordination of different
marketing-based campaigns. In addition to this, the system coordinates with the data of
the customer such that no conflict arises (Xu, Wang and Gan 2016).
 Simplifies sales: A CRM system helps in facilitating development of better as well as
effective channels of communication with the help of which the company can be able to
simplify sales as well as marketing procedures.
Disadvantages
 Business culture: It is found that lack of proper commitment or resistance within the
cultural change with people within the company generally causes a major issue with the
implementation of the CRM system (Ahmed, Amroush and Maati 2019).
 Record loss: Some of the CRM applications generally utilizes different types of internet
connection for saving various types of customer records. The main disadvantage is that
the company does not have proper control on the data and it is found that if remote CRM
has outrage then the company is unable to retrieve record.
2.3 Recommended solution
After proper analysis, it is found that ERP system is the best solution for Diamond video
rentals. It is found that ERP solution is mainly proposed as with the help of ERP, the

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organization will be able to store all the information of the customers as well as details of the
videos which will be delivered. Storage of information in the database of the system provides
easy access about the information of the videos which not only increases efficiency but also
helps in providing faster service to the customers thus boosting the sales of the organization.

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References
Ahmed, B.S., Amroush, F. and Maati, M.B., 2019. The Intelligence of E-CRM Applications and
Approaches on Online Shopping Industry. In Advanced Methodologies and Technologies in
Digital Marketing and Entrepreneurship (pp. 70-82). IGI Global.
Ali, M. and Miller, L., 2017. ERP system implementation in large enterprises–a systematic
literature review. Journal of Enterprise Information Management, 30(4), pp.666-692.
Lipiäinen, H.S.M., 2015. CRM in the digital age: implementation of CRM in three contemporary
B2B firms. Journal of Systems and Information Technology, 17(1), pp.2-19.
Nwankpa, J.K., 2015. ERP system usage and benefit: A model of antecedents and
outcomes. Computers in Human Behavior, 45, pp.335-344.
Pedron, C.D., Picoto, W.N., Dhillon, G. and Caldeira, M., 2016. Value-focused objectives for
CRM system adoption. Industrial Management & Data Systems, 116(3), pp.526-545.
Shatat, A.S., 2015. Critical success factors in enterprise resource planning (ERP) system
implementation: An exploratory study in Oman. Electronic Journal of Information Systems
Evaluation, 18(1), p.36.
Shen, Y.C., Chen, P.S. and Wang, C.H., 2016. A study of enterprise resource planning (ERP)
system performance measurement using the quantitative balanced scorecard
approach. Computers in Industry, 75, pp.127-139.
Xu, H., Wang, L. and Gan, W., 2016. Application of improved decision tree method based on
rough set in building smart medical analysis CRM system. Int. J. Smart Home, 10(1), pp.251-
266.

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