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case of Australian Supermarkets Assignment

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Added on  2021-06-17

case of Australian Supermarkets Assignment

   Added on 2021-06-17

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Competitive strategy 1Competitive strategy: The case of Australian SupermarketsNameStudent numberInstitutionTutorCourseCity/StateDate
case of Australian Supermarkets  Assignment_1
Competitive strategy 2Executive SummaryThe grocery industry in Australia is very competitive. In the center of this competition are the two giants Woolworths and Coles Myer (Dwivedi, Merrilees, Miller & Herington 2012, p. 526). These two are predominantly in charge of the market and control over 76% of the entire market. To get a perspective of the influence of these two, we look at the UK where the top 3 giants only control 50% ofthe market. While in The United States, the big supermarkets control only a mere 25% of the market. The combined sales of these two giants account for 8% of Australia's economy. The two have several branches and employ an estimated number of 250,000 workers ( Specifically, Coles Myer employs 165,000 and Woolsworth employ 145,000). This is a report to analyze the how these competitive strategies are chosen and what the supermarket chain do to achieve competitive advantage and gain customer loyalty.
case of Australian Supermarkets  Assignment_2
Competitive strategy 3IntroductionThe Australian Supermarkets have made the grocery industry in Australia the most competitive in the world. In the centre of this competition are the two giants Woolworths and Coles Myer. These two are predominantly in charge of the market and control over 76% of the entire market. To get a perspective of the influence of these two, we look at the UK where the top 3 giants only control 50% of the market.While in The United States, the big supermarkets control only a mere 25% of the market (James 2016, p. 103). The combined sales of these two giants account for 8% of Australia's economy. The two have several branches and employ an estimated number of 250,000 workers.But despite their undisputed control of the market, there still exists bitter rivalry between the two companies. With the introduction, other giants like Aldi and Costco, the annual revenue is projected to increase to 91.6 billion dollars for 50 billion dollars (Gallacher 2011, p. 147). This is projected to happen in less than five years.The situation for the two already established giants is only getting worse. The introduction of ALDI and the announcement that Lidl will also target the Australian market has threatened the duopoly created by these two giants (Low 2015, p. 5). When ALDI opened in 2001, Woolworth and Coles attempted to fight back the competition by implementing a cost-reduction method. But the invasion of other giants is going to affect the duopoly as well as shrink the market share capital for other smaller chains or independent retailers (Sutton-Brady, Taylor & Kamvounias 2017, p. 1051).The most accurate data on the grocery industry in Australia is gotten from looking the industry dynamics from each state.This report aims to look at the business strategies applied by some of the giants as well the competitive strategies and the competitive dynamics used to gain an advantage over the competition. How these companies strive to keep up their aggressive expansion amidst intense competition from already
case of Australian Supermarkets  Assignment_3
Competitive strategy 4existing brands to threats from new brands intending to join.But despite their undisputed control of the market, there still exists bitter rivalry between the two companies. With the introduction, other giants like Aldi and Costco, the annual revenue is projected to increase to 91.6 billion dollars for 50 billion dollars. This is projected to happen in less than five years. The situation for the two already established giants is only getting worse. The introduction of ALDI and the announcement that Lidl will also target the Australian market has threatened the duopoly created by these two giants. These companies employ certain competitive strategies in order to keep up their aggressive expansion amidst intense competition from already existing brands to threats from newbrands intending to join. A competitive strategy can be defined as an assortment of how the organisation will contest, a scheme of the organization’s strengths and weaknesses compared to those of its competitors. In addition, it is argued that an organization’s aim is to successfully compete with other organizations.Competitive StrategyOrganized strategies are important to organizations in industries that are littered with a variety of choices provided to customers. If an organisation intends to succeed in that kind of an environment, it is crucial for the organisation to classify it triumphs in a basic and convincing way. A competitive strategy can be defined as an assortment of how the organisation will contest a scheme of the organization’s strengths and weaknesses compared to those of its competitors (Clemons, Goh, Kauffman & Weber 2013, p. 5). For example, a supermarket can select to add to their services a new characteristic offered only in special condition should it determine that it cannot rival with the other supermarkets on prices alone.An aggressive competitive strategy is a list of activities that are made by an organisation to add on to the competitive advantage of the organisation over its rivals (Spinelli Schelini, Dai Prá Martens &
case of Australian Supermarkets  Assignment_4

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