Challenges Faced by Uber in Business Ethics and Social Responsibility

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Comparative Business Ethics and Social Responsibility

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Executive Summary
In this report, the case study of Uber titled “Uber Hits a Bump in the Road” is
analysed to assess the challenges faced by the company due to its failure to comply
with ethical principles. Due to its business model and organisational policies, this
report evaluated a number of ethical challenges faced by Uber including breach of
rights of passengers, drivers, failure to maintain privacy, unethical leadership
approach and lack of compliance with legal obligations. This report also identified a
number of risks which are necessary to be addressed by Uber to sustain its growth
such as protection of rights of drivers, the safety of passengers, data protection
guidelines and changes in pricing strategy. Lastly, this report evaluates the areas in
which regulations must be developed to govern the actions of Uber which include
cyber security laws, insurance coverage for drivers and customers, employment laws
for the protection of drivers, taxation guidelines and competition laws.

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Table of Contents
Introduction...................................................................................................................3
Ethics Challenges that Uber Faces..............................................................................4
Threats which Uber should overcome..........................................................................5
Development of regulations for Uber............................................................................7
Conclusion....................................................................................................................9
References.................................................................................................................10

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Introduction
Uber Technologies Incorporation (or Uber) is an American multinational organisation
that operates in the transportation industry. The company offers different services to
its customers, including peer-to-peer ride sharing, bicycle-sharing, ride service
hailing and food delivery. Due to its effective business model, the company has
expanded its operations in 65 countries and over 600 cities across the globe (Iqbal,
2019). The company complete around 14 million trips every day and it has captured
69 per cent of the United States ride sharing market (Iqbal, 2019). On May 10, 2019,
the company goes public through its IPO (Initial Public Offering) in which the
company was valued at $82.4 billion (Clark, 2019). Despite being this successful,
there are major ethical challenges which are faced by Uber and its management that
make it difficult for the company to smoothly run its operations. There are various
areas in which Uber lacks behind in relation to ensure that adequate policies are
implemented to ensure that it acts ethically while focusing on the interest of its
stakeholders (Taylor, 2017). In this report, the case study of Uber titled “Uber Hits a
Bump in the Road” will be analysed to evaluate its ethical concerns which are
associated with the same. The ethical challenges faced by Uber will be analysed in
this report along with an evaluation of the key risks which the company should
overcome to make sure that it sustains its growth. This report will also identify any
areas in which regulations should be developed for Uber to make sure that the rights
of competitors and consumers are protected.