This essay discusses the positive effects of competition in business, including innovation, improved customer service, and growth. It provides examples and arguments to support the benefits of competition.
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1 In today’s competitive business world, organizations are facing fierce competition in different industries. The corporations continuously focus on generating a competitive advantage over their competitors to ensure that they are able to effectively deal with competition (Barney, 2012). Although companies focus on avoiding competition since it adversely affects their profitability and reduce their customer base, however, there are various benefits of competition as well. The thesis will argue that competition in business is positive which provides various advantages to corporations. This essay will evaluate different ways through which competition benefits companies. Various arguments will be given in order to understand how competition can help a company grow its operations and profitability. One of the key advantages of competition is that it leads to innovation. Incumbents in industries avoid relying on innovation in order to improve the current operations in their respectiveindustry(Correa,2012).Theyavoidexperimentingandchangingcurrent processes in order to improve them; instead, they focus on expanding their market share and increase their customers. In those situations, challengers rely on innovation in order to establish their operations in the market and defect incumbent. A good example is the case of Blockbuster and Netflix. Blockbuster was an incumbent that had established more than 9,000 stores across the United States and the company had established a monopoly in the video renting industry. However, the company had failed to rely on innovation to improve its operations. Netflix was a challenger and the corporation relied on innovation due to intense competition in the industry (Satell, 2014). The corporation started offering its services through post and later it started offering online streaming content which resulted in beating the monopoly of Blockbuster and the company become insolvent. This example shows how competition assists companies’ growth in the market. Another benefit of competition is that when several companies offer similar products to customers, then they are forced to compete for customers. They are enforced to improve their customer services in order to garner loyal followers. It grows their positive brand image in the market which is crucial for establishing brand loyalty (Chen, 2015). Competition between companies shakes off complacency which enforces them to push their employees toimprovetheirperformance.Lackofcompetitionbetweenorganizationsleadto complacency, therefore, they avoid differentiating their products and services. They are less
2 likelytoimplementaninnovativeapproachinthebusiness.Competitionbetween enterprisesalsoforcescompaniestofocusontheircoremarket.Inacompetitive environment, organizations have to target a specific geographical location or demographic to ensure that they offer them effective products and services which cater to their demands (Aghion et al., 2015). Effective understanding of requirements of core customers leads to the growth of the company since it expands their loyal customer base. In conclusion, companies run away from competition since it reduces their profits, however, there are many positive benefits of competition as well which assist in the growth of the company. Competition promotes innovation among corporations and it eliminates complacency. It encourages companies to learn about their core customer base and improve their products and services to increase brand loyalty. These factors resulted in increased growth of companies which shows why competition is positive.
3 References Aghion, P., Cai, J., Dewatripont, M., Du, L., Harrison, A., & Legros, P. (2015). Industrial policy and competition.American Economic Journal: Macroeconomics,7(4), 1-32. Barney, J. B. (2012). Purchasing, supply chain management and sustained competitive advantage:Therelevanceofresource‐basedtheory.Journalofsupplychain management,48(2), 3-6. Chen, S.C.(2015).Customervalueandcustomerloyalty:Iscompetitionamissing link?.Journal of Retailing and Consumer Services,22, 107-116. Correa, J. A. (2012). Innovation and competition: An unstable relationship.Journal of Applied Econometrics,27(1), 160-166. Satell, G. (2014).A Look Back At Why Blockbuster Really Failed And Why It Didn't Have To. Retrievedfromhttps://www.forbes.com/sites/gregsatell/2014/09/05/a-look-back- at-why-blockbuster-really-failed-and-why-it-didnt-have-to/#135ee8951d64