Role of Supply Chain in Zara

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Supply Chain Management
Zara

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Table of Contents
1. Introduction........................................................................................................................2
2. Role of Supply Chain in Zara...............................................................................................3
2.1 Strengths and weaknesses...............................................................................................3
2.2 Ability to generating a competitive advantage................................................................4
3. Conclusion...........................................................................................................................7
4. References..........................................................................................................................8

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1. Introduction
In today’s competitive business world, corporations face fierce competition in their
respective industries, and they focus on generating a competitive advantage in order to stay
relevant in the market. Effective supply chain management (SCM) assists companies in
optimising their costs and improving the quality of their products which assist them in
fulfilling the demand of customers (Bosona and Gebresenbet, 2013). This report will
evaluate the example of Zara in order to understand how supply chain assists companies in
generating a competitive advantage. This report will evaluate the strengths and weaknesses
of the supply chain of Zara and analyse how it assists the company in generating a
competitive advantage in the industry.