Marketing Strategies for Expansion in Mexico

Running head: MARKETING STRATEGIES FOR EXPANSION IN MEXICO
MARKETING STRATEGIES FOR EXPANSION IN MEXICO
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MARKETING STRATEGIES FOR EXPANSION IN MEXICO
Table of Contents
Introduction......................................................................................................................................2
Market Entry Expansion Strategy....................................................................................................2
Marketing Strategy..........................................................................................................................3
To start early................................................................................................................................3
To set a goal.................................................................................................................................4
Conduct market research.............................................................................................................4
Identifying target audience..........................................................................................................4
Selecting the Right Marketing team............................................................................................5
Strong networking.......................................................................................................................5
Effective Branding.......................................................................................................................6
Ethical issues...................................................................................................................................6
Cross-Cultural Marketing Recommendations.................................................................................8
References........................................................................................................................................9

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MARKETING STRATEGIES FOR EXPANSION IN MEXICO
Introduction
Strategies to enter the Market of Mexico is pretty similar like developing the sales
channels in America. The company like Findus group which has its core business in to the food
manufacturing sector. It has the highest sales percentage among the other food manufacturing
groups in UK. This is most talked of brand that people prefer going and afford foods of their
choices (Lim 2016). After getting success in the home country now the brand is planning to
expand it same business facilities geographically in Mexico. The challenges on the way are that,
the food that it manufacture are well established in the United Kingdom but do have certain
religious issues in Mexico. The religious Mexican groups may not accept few food ingredients
received by the UK and therefore the company may lack for expansion in certain geographical
locations. Few strategies were thought of before those were almost unorganised and even the
scopes were not abundant for the company. Thus the report shall discuss in detail about the
market entry strategies, strategies recommended to be adopted by the company, its merits and
demerits (Boscagli 2019). Ethical issues while expanding and suggested ways to overcome. The
important cross cultural marketing suggestions on Mexican market.
Market Entry Expansion Strategy
For the expansion in Mexico, development of crucial strategies and maintaining
amalgamations with the stakeholders, local people of that locations, clients and other partners is
very important. It is found in the nature of Mexicans that they like to have direct and apparent
communication without any hidden thoughts and confusions. They eventually prefer to clear out
the doubts in initial meetings to establish a fine rapport with people (Rao-Nicholson and Khan
2017). The buyers in Mexico are identified with quite sufficient knowledge on UK food brands.

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MARKETING STRATEGIES FOR EXPANSION IN MEXICO
They are well aware of the kind if ingredients food manufacturers use to prepare the food and
other information on delivery systems. It has been found out that due to the fact it is near to the
UK and US they can identify quickly the business entrants and their strategies to capture the
market. The strategy to enter the smart market like Mexico, should be planned based on the
establishment of the agents, representatives and other legalised distributors for the food brands of
the Findus Group. The company can also try for the opening of an outlet there which although
costs high still would be an attractive visible factor for the Mexican customers (Ghauri et al.
2016). The strategy to go for the concrete outlets work as the pull strategy for the customers and
also giving the practical exposures. The strategy should encompasses the whole market size and
the included particular territories for greater expected sales. Another strategy to use is to focus
the specific regions which are popular for such food categories and company is expected to get
good amount of response such as the Central and Southern Mexico, Guadalajara in Western parts
of Mexico, Monterrey and in the parts of north western Mexico in Baja California and
Maquiladora (Ottman 2017). The strategy for the promotional activities are very useful for entry
to the new market. The advantages of these recommended expansion strategies would be
gathering customers and the disadvantages may be the customer may not entertain these efforts
as they already have religious issues so they may stay limited to their domestic food brands
resulting in the drastic financial loss for the company.
Marketing Strategy
According to me, the company to set up its business in Mexico can use these strategies to
implement the marketing of the food industry.