PESTEL and SWOT analysis of Unilever : Report

Added on - 22 Jul 2020

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BUSINESSENVIRONMENT
Table of ContentsINTRODUCTION..........................................................................................................................1TASK1.............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK2.............................................................................................................................................1P3 Relationship between organisational functions.....................................................................1TASK 3............................................................................................................................................4P4 Positive and negative impacts of macro environment upon business operations..................4P5 Internal and external analysis to identify strengths and weaknesses of Unilever.................6P6 Interrelate strengths and weaknesses with external macro factors........................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment consists of various macro and micro components which impactoperations of firm directly or indirectly. This includes employees, customers, management,suppliers, competitors and so on. Public, private and voluntary are various types of organisationwhich have distinctive scope and functions (business environment, 2018). These are differentkinds of enterprise, so superiors require to regulate and design systems through which theydeliver goods and services as per demand of people. Present report is based on Unilever whichoffer various personal care, food and refreshment items to people. It is executive duty to conductPESTEL and SWOT analysis to get information about government of country in which businessactivities are being conducted. Through this they are able to get information about customerrequirement and competitors offerings. Thereby, administration require to make strategies andpolices to make employees function effectively; so that they deliver appropriate products andservices to people. Thus company is able to accomplish goals, objective and generate adequaterevenue for their business.TASK1Covered in PPTTASK2P3 Relationship between organisational functionsStructure of an organisation defines relationship among its various departments,individuals and their functions. It demonstrates way and extent in which duties andresponsibilities are delegated to individuals. Unilever has a set of its business principals whichprovides clear lines of control, responsibility and communication. Functions of any departmentin a firm are independent as well as has its different purpose and way to perform. These areinterrelated to each other. As if finance is necessary to start a company then without humanresource, it cannot operate its functions(Teece, 2012). So, there is a supply chain process tocomplete a task in a certain period of time. Following are some main key functions of everyorganisation:-1
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