Emerging Themes of BMW Business Operations : Report
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Added on 2020-06-05
Emerging Themes of BMW Business Operations : Report
Added on 2020-06-05
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Emerging Themes
Table of ContentsINTRODUCTION...........................................................................................................................1“Article 6: BMW Ad Banned for Making ‘Misleading’ Environmental Claims”...........................11: Critical evaluation about key emerging themes......................................................................12: Critical discuss those themes that affects various sectors over the next coming time............2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONEmerging with explanatory ideas are crucial to determine information at initial stage ofevaluation. This issues is more complex by realisation that some genomic condition indicate highuncertain and complexity. This report is provides more specific information about BMW Adswhich is banned because of making misleading environment claims. Every impacts that areassociated with the BMW business operations are discuss under this report very clearly(Abrahart and et. al., 2012).“Article 6: BMW Ad Banned for Making ‘Misleading’ Environmental Claims”1: Critical evaluation about key emerging themesShisler and Broderick, (2012) says that advertisements have direct influence on thedemand of customer and therefore it is required that they are presented with maximum care.BMW has been expelled for doing false presentation about their cars by calming them cleanwhich was not true on the real grounds. In the add the company was clamming that its i3 carsdoes no harm to the surroundings as they do not do any emission. Keeping this as focus the carswere declared as green which was misrepresentation of the reality. Buttimer and Seamon,(2015)further add to the issue and says that by representing the truth in a different manner company hasmiss leaded the customers which is against their right to be informed. According to Ford, (2014) the total sales of BMW were raised as customer believed thatby going for this option they are contributing to the environment which again was againstbusiness ethics. Therefore when the real story was made in front of the public the sales of BMWget very much effected and also the goodwill of the same. Maringe and Foskett, (2012) it becamedifficult for the management to give justification for the organisation conduct and hence increasepressure on them. It increased further more problems to the same enterprise like it was nowdifficult for the firm to regain the trust of its customers and improve its brand image. This way the sales of the refereed organisation get effected in the long run and moreattention was given to every time a new product was launched by the organisation in the market.This way the work of marketing team also get increased as they now have to do more planningfor the different adverts and has to ensure that no information is misleading and fair presentationof all the quality information is done (BMW ad banned, 2018). This particular statement did notimply that manufacturing of i3 or the development of electricity requirement of charges the i3's1
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