This project examines the process of launching a new venture, using the example of Magic Bakers expanding from the UK to Romania. It covers market analysis, resource identification, proposal formulation, skills required, promotional strategies, and financial planning.
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Launching a New Venture
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1: Identification of specific target market and competitive analysis........................................1 P2 Specific tangible and intangible resources that required for a new venture..........................3 TASK 2............................................................................................................................................4 P3 Formulation of credible proposal to launch a new venture....................................................4 P4: Skills and capabilities required to launch a new venture......................................................5 TASK 3............................................................................................................................................6 P5: Determination of promotional activities and channels for launching a new venture...........6 P6: Formulation of appropriate promotional activities plan for both launch and pre-launch.....7 TASK 4............................................................................................................................................8 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................13
INTRODUCTION The expansion of an organisation in the global market depends on the innovative idea formulated by the entrepreneur that will attract the customers in the market all over the world. The innovation can be constructed with the help of conducting a proper research in the market place where the business is going to acquire the market. It lead to create the products according to the demand and preference of the customers in the market according to the policies, rules and regulations of the market and pricing strategies. The business environment consists of very complex nature and factors that affect the business activities and they are political and economic conditions, technology advancement, etc. The report is based on launching a new venture of Magic Bakers in the market of Romania after tasting the success in the market of UK. The company produces bakery items like cakes, pastries, fruit chocolate, etc. The present report will explain the targeted market, evaluation of present competition, tangible and intangible resources, reliable proposal to present the new venture, required skills and abilities in the entrepreneur, cash flow and legal norms of various ventures in the market. TASK 1 P1: Identification of specific target market and competitive analysis New venture idea Magic Bakers is successfully established in UK and is producing bakery items on the huge demand of the customers and now the entrepreneurs is planning to expand its business venture in the market of Romania as it is analysed that the market is considered good for the bakery products. The selected city in Romania to launch the first outlet is Bucharest as it is the largest city of the country. It will help the venture to attract the large amount of customers and will help the venture to attain sustainability in the market(Caselli and Negri, 2018). To acquire a new market an entrepreneur is required to have a effective team that will assist in gathering required information and resources for the successful expansion of the business venture. To conduct the expansion procedure in the successful manner the entrepreneur choose partnership to rule the market as, partnership will reduce the risk on the single person and will provide assistance in setting business in effective manner. The entrepreneur has planned to buy 1000 sq.ft in the city for a lease of 5 years to function theirbusiness activity in more 1
smoothly manner. The business venture will require a lot of fund wh9ich will be arranged by the entrepreneur with the help of banking sector(Duggal and Sassoon, 2015). Objectives:these objectives are set by the entrepreneur with the consent of it partners and SMART objectives are defined as follows: ï‚·Specific:Capturing the market share in the Bucharest to attain immense sustainability in the market for a long period of time. ï‚·Measurable:Achieving 60% market share of 60% ï‚·Achievable:It can be accomplished by supplying best quality of wide range of bakery items. ï‚·Relevancy:It will help in assisting the business venture presence in the market of Romania. ï‚·Time Bound:It will take around 5 months to build the market and to analyse the Targeted market: The sustainability and profitability in the market rely on the number of customers of the business venture in the market.To achieve this a proper market research is required to be constructed to determine the future sales and the evaluation of revenues generated by the magic bakers in the new market. The population of Bucharest is analysed on the basis of geographic, demographic and psycho-graphic conditions. As, the company will be producing bakery itmes so, they have selected geographic segmentation because large population is their to buy the products. Geographic:This segment defines the population on the basis of the area where they live. Magic Bakers is targeting the customers base in Bucharest to attain the market share. The number of peoplein the country will increase the sustainability and will allow the company to gain competitive advantage(Gerasymenko, Clercq and Sapienza, 2015). Demographic:the population is divided on the basis of age, gender, religion, etc. this is clearly defined from the demographic segment that the people prefer to buy bakery products of great quality and different varieties. Thus, the needs and demands of the different customers are categorised by the magic bakers with their wide range of bakery items. 2
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resources are interrelated with the human resource as it helps in making the physical resources use in effective manner. Magic Bakers is required to select skilled employees to serve the customers in appropriate manner.It is a main resources which is needed by a new venture. Without this resource, they can not do their business in successful and systematic manner. Intangible resources:these resources are not present in physical form but holds a great impact on the business operations as the production of good quality products helps in developing good relation with the customers. It will help in gaining competitive advantage for the company in the market. These resources are goodwill, patents, rights and the intellectual rights(Kuratko, Hornsby and Hayton, 2015). TASK 2 P3 Formulation of credible proposal to launch a new venture The business person who is planning to launch a new business venture is require to construct a strong proposal which should define the real objective of the business. This proposal is formulated with the help of specialist in the managerial areas so, that the business objective is clearly defined to the work force of the company. It will assist the Magic Bakers members in providing knowledge about their duties which will lead in effective outcome for the business in desired period of time. The constructed credible proposal of Magic Bakers are describes as follows: Executive SummaryMagic Bakers is a well established business in the market of UK and is now planning to expand its business to Romania to gain high market share. The expansion in Romania is decided with the help of proper research of the market and different segments of the people living there. Company descriptionMagic Bakers is a small and medium sized business venture of UK and commence the business operation of producing and selling bakery items like varieties of breads, cakes, cookies, etc. further, the business is planned to set up in the Bucharest city as it is the largest city and have a good demand for the bakery products. Market AnalysisThe market environment consist of dynamic in nature and brings a lot of 4
challenges for the new venture in the market. The presence of different influencingfactorslikepolitical,economicalstability,managerial assistance, etc. are required to be analysed effectively in predetermined manner. This can be analysed with the help of SWOT and PESTEL analysis.It is most essential and important part for new venture because with the help of this, they can easily analysis needs and wants of customers towards their product. Financial projectionThe business person is required to construct a effective cash flow statement to identify the actual requirement of the cash in the new business venture. The funds can be generated with the help of different sources with the help of introducing new partners to the business, banking industry and from the investors. BenchmarkingForecastingtheenvironmentalfactorshelpstheentrepreneurto construct a goal that will be required to accomplish within a set period of time. It helps in generating motivation among the employees and leads in increasing their productivity and to achieve the objectives in effective manner. Magic Bakers will be able to sustain in the market for a long period of time only if the desired objectives are clearly defined to the workforce . P4: Skills and capabilities required to launch a new venture To establish a new business venture it is necessary to develop effectual plan of action that will assist the organization to maximise its market share and to accomplish success in the market which will be earned by the businessperson only if they will dwell with proper skills and knowledge of the market. The required skills are explained as follows: Management Skills:These skills are considered as crucial for the business new ventures to begin business with success in the market along with efficacious utilization of resources. The management skills are compulsory to manage the manpower and to encourage them to work in a proper directions.This ability will help the businessperson to designate the responsibility 5
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appropriately and it will allow to specify the task efficaciously to them. With the assistance of this skill Magic Bakers will be competent to fulfil the desired objectives. These skills can be inherited by the entrepreneurs with the aid of various management programs and conferences that will result to maximise the knowledge and working skilfulness(Kuruzovichand Lu, 2017). Management skill help a new venture to manage their all resources such as human resource, technology resources etc. it will assist them in its future growth and development. Decision making skill:decision making skill is required to measure the different business consequences that are struck due to the decision taken inside the business structure. Decision making skill will help the businessperson to develop appropriate decisions accordant to the business environment and will vantage to help Magic Bakers in gaining advantage in the market and will permit it to continue for a long period of time. Decision making skillcan be inherited by the businessperson by experiencing the challenging situations that need immediate decisions to bodily process it and to reform the efficiency in the business. Leadershipskills:This skill is needed to hold the manpower in effectual manner as it will result in motivating employees to work with full dedication and will lead in achieving the desired objectives of the business venture. It will also increase the productiveness of the workers as well. The businessperson of Magic Bakers will need these ability to keep the smooth working of the business organisation and to maintain great social relation with the work force unit. This skill is acquired by the assistance of effective communicating channel within the business venture, optimistic attitude and clear sight for the desired objective(Simon and Shrader, 2012). Risk-taking skills:As, the market is flourishing it is causing a reason of generating strong competition for the Magic Bakers in the market and it also brings risk that can result in affecting the business operations in the market. Risk taken can be resulted in positive as well as in negative manner for the business venture. The businessperson of Magic Baker is needed to feature these ability so that requisite risk can be taken efficaciously that will consequence in rising thebusiness share in the market. This ability can be inherited by facing tough conditions and acquiring proper knowledge of the market. 6
TASK 3 P5: Determination of promotional activities and channels for launching a new venture The promotional activities are conducted to spread the information about the business activities and the available products and to commence this in successful manner Magic Bakers need to conduct different promotional activities on the various platforms that are explained as follows: Social Media Platform:On this platform an entrepreneur is able to generate the information of the potential customer base in very easy manner and also they can promote the products served by the business venture to a very wide base of people on the social media and can attract them by giving different benefits to the customers on their purchase. These platforms include social sites like Facebook, Instagram, whatsapp, twitter, etc. as these are mostly used sites by everyone in today's world(Talebi, 2011).Social media will help a new venture to easily introduce their products and service to customer and in marketplace. Mobile Billboards:This also considered as one of the important tools in the promotional activity and is used to attract the customers towards the bakery products with huge demands. For this the business person of Magic Bakers are require to formulate punch lines, logos, posters, stickers, etc. to be recognised in the market effectively. Personal promotions:these promotional activities are considered to be more reliable in attracting the customers in effective manner. The personal promotion technique invites people to come and taste the bakery items on the opening of the venture with the help of advertising using pamphlets, catalogues, etc. this will lead in creating a strong purchasing power in the market and will build good relations with the customers. P6: Formulation of appropriate promotional activities plan for both launch and pre-launch Before launching the new business venture the entrepreneur is required to prepare an effective plan and appropriate strategies in advance to attract the customers towards the products produced by the Magic Bakers. So, it is required to construct a promotional activities which are defined as follows: Pre-launch:this is defined as the time when the business venture is not established and thebusinesspersonfocusesonattractingthepotentialbuyers.Tocommencethisthe 7
entrepreneur is required to develop the web site of the venture and proper advertising activities are required with the specification of the products and their pictures. It helps the audience to assess the reviews of the previous customers of the business unit and to gain the knowledge of the products(York, O'Neil and Sarasvathy, 2016). Launch:This is the final stage when the business is set to enter the market and the entrepreneur of Magic Bakers is required to launch an opening function and it should invite the different representatives form different media platforms to carry the advertisement for the businessventureonlargebasis.Thegeneralpublicisalsoinvitedandithelpsthe businessperson to interact with them and easily explain them about the products. Financial consideration to start a new business venture: The financial consideration is very important to consider at the time of launch of the new business venture by the entrepreneurs of Magic Bakers and this consideration includes: Minimise overhead:the entrepreneur of Magic Baker is required to limit the expenses in the starting and it is possible to cut down the unnecessary expenses which has no positive outcome on the business venture. Track and monitor spending:It is important for an entrepreneur to manage the funds in appropriate manner and to spend the money on effective things that will cause benefit for the business venture in effective manner. This can be done with the help of maintaining records of the transactions that are incurred in the business activities(Yu, Chen and Nguyen, 2014). Invest appropriately:the entrepreneur is requires to make proper investigation before investing the funds in the market. These decision are required with the investment in the infrastructure sector for the business. The appropriate investment will result as the benefit for the business venture and will lead in keeping the financial condition of the company in effective manner. Maintain cash reserves:businessperson can trust on lines of credit and loans fro the financial institution but it is always considered better to have liquid assets. To commence this it is required for an entrepreneur to make judgement in respect of maintaining cash reserves for the future use of the company. For example, making stellar purchases at the time of economic instability increases their liquid assets effectively(Launching a new venture, 2018). TASK 4 P7: Monthly cash budget for the pre and after launch phase 8
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Cash Budget is an calculation related to the acquiring of funds from various sources accordant to the necessity to set up business of Magic Bakers in Romania market. It is necessary to construct a budget to prevent the condition of inadequacy of funds and conduct business dealings in a smooth manner. It leads to eradicate the situations of wastage of funds and increase the usage ofthe available resources in effective manner. Therefore, it is necessary for an businessperson of Magic Bakers to formulate a Cash flow budget at the time of establishment and after 12-18 months which are given as under: Pre launch cash budget CashFlow budget ParticularsJanFebMarAprMayJune Cash inflows Investment8000 Credit sales200030003000450015003500 Total inflows1000030003000450015003500 Cash outflows Fixed: Equipment’s200025001500200012001500 Variable: Direct material300300200300150500 Total outflows230028001700230013502000 Net cash flow7700200130022001501500 9
Opening balance07700790092001140011500 closing balance770079009200114001155013000 ParticularsJulyAugustSeptemberOctober Novembe r Decembe r Cash inflows Investment Credit sales42001000200080012001500 Total inflows42001000200080012001500 Cash outflows Fixed : Equipment’s800200300100600300 Variable:Direct material300400500100100400 Total outflows1100600800200700700 Net cash flow31004001200600500800 Opening balance130001610016500177001830018800 closing balance161001650017700183001880019600 10
Postlaunchcash budget ParticularsJanFebMarAprMayJune Cash inflows Investment8000 Credit sales120020007500300050006500 Total inflows920020007500300050006500 Cash outflows Fixed : Equipment’s250012001500250011001500 Variable:Direct material350300250150100500 Total outflows285015001750265012002000 Net cash flow6350500575035038004500 Opening balance063505850116001195015750 closing balance6350585011600119501575020250 ParticularsJulyAugust Septembe rOctober Novembe r Decembe r Cash inflows Investment 11
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Credit sales120032001500820012503210 Total inflows120032001500820012503210 Cash outflows Fixed : Equipment’s12006005005001200700 Variable:Direct material5002504502501300500 Total outflows170085095075025001200 Net cash flow-50023505507450-12502010 Opening balance202501975022100226503010028850 closing balance197502210022650301002885030860 CONCLUSION It can be summarised for the above given report that expanding a business venture in the new market is very challenging task for an entrepreneur even if the business venture is successful in one market and it requires very effective planning in commencing the set up of new venture in the market. The new business venture requires resources which are tangible and intangible in nature for the success of the business venture. The entrepreneur requires new innovative ideas to attract the customers in the market. The entrepreneur is required to consist of various skills and abilities in order to attain the competitive advantage in the market. The report consist of cash flow statement that is required to be formulated to conduct the business activities in effective and efficient manner. 12