This report analyzes the concept of innovation in the context of Marks & Spencer, a leading British retailer. It examines the importance of innovation, the role of vision, leadership, culture, and teamwork in shaping innovation, and the application of the 4Ps of innovation and the innovation funnel. The report also discusses frugal innovation, the commercial funnel, and the development of a business case for innovation. Finally, it evaluates different tools that organizations can use to develop, retain, and protect knowledge and intellectual property.