Desklib Business Plan Presentation

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Raison
d’Être
Why are you in
business?Mission: Bring automated
pilot systems
Passions: To bring
innovation
Values: A vision to maintain
a competitive position
Initial Assets: Machineries
to build the autopilot
system
Initial Idea: Use Artificial
intelligence in both fuel
consumption and autopilot
systemInitial
Market
Who is your
customer?Beachhead: Focus on
economy class
passengers
End User Profile:
Business Class, VIPs and
people who can initially
afford
TAM: Frequent air flyers,
Business travelers
Persona: Economy,
Business class and VIP
officials
1st 10 Customers: VIPs,
Business class travelers,
Competitive
Advantage
Why you?
Moats: Expect lower
production costs, Higher
R&D Funds
Core: Will advance the
existing innovation of
pilotless aircrafts
Competitive Positioning:
The use of improved
mechanisms and low-cost
systems
Value
Creation
What can you do for
you customer?
Use Case: lack of
innovation in autonomous
systems
Prod Description: flight
management computer,
feedback system, aircraft
monitoring system, aircraft
parameter management
computer
Problem Being Solved: Safe
and autonomous aircrafts
Quant. Value Prop.: Pilotless
automation system
Customer
Acquisition
How does your
customer acquire
your product?DMU: Ground data link and
ground collision avoidance
system within the unit
Process to Acquire
Customer: Make people
aware of the benefits of
pilotless aircrafts
Windows of Opportunity:
The need for such
innovation for the safety of
aircrafts
Possible Triggers:
Competition, R&D, Profit-
motive, Safety of flyers
Overall
Economics
Does your product
make money at a
company level?Est. R&D Exp.:
Est. G&A Exp.:
LTV/COCA Ratio High
Enough:
Design & Build
How do you
produce the
product?ID Key Assumptions:
Build of the system,
mechanism used,
operating systems
Test Key Assumptions:
Systems Test
MVBP: The overarching
assumption of
integrating innovation
in systems of the flight
Tracking Metrics:
Monitoring the
performance and
accuracy of the
systems
Product Unit
Economics
Can you make money
at the product level?
Biz Model:
Est. Pricing:
Short Term - LTV:
Short Term –
COCA:
Medium Term -
LTV:
Medium Term –
COCA:
Long Term – LTV:
Long Term –
Sales
How do you sell your
product?Preferred Sales Channel:
Online Marketplaces,
Distributors
Sales Funnel: Awareness,
Interest, Decision-making,
Action to be taken
Short Term Mix: Product
Research, Promotion,
Campaigns
Medium Term Mix: Group
Offers, Public Relations,
Use of social media, brand
awareness
Long Term Mix: Public
Scaling
How do you scale
your business?
Prod. Plan for
Beachhead: Start with
economy class
passengers
Next Market:
Businessmen, VIP
Officials
Prod. Plan beyond
Beachhead: Main target
is on business class
people