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1)a)rankDOMAIN_NAMEcount1marriott.com5242hilton.com4383hotels.com4004expedia.com3805priceline.com3096choicehotels.com2977jetblue.com2298hotwire.com2179bestwestern.com12010orbitz.com109The top ten domain names that generated the most volume of transactions are bolded in the above. Marriott.com has max volume of transactions with value of 524. This is followed by hilyon.com and hotels.com with value 438 and 400 respectively. Orbitz.com is on the 10th position with volume of transaction being 109.b)rankREF_DOMAIN_NAMEcount1google.com6202yahoo.com2223bing.com1294aol.com535comfortinn.com486jetblue.com437qualityinn.com298comfortsuites.com229kayak.com2010mywebsearch.com17the top ten reference domain names that generated the most volume of transactions are bolded in the table at left. google.com has max volume of transactions with value of 620. this is follwed by yahoo.comand bing.com with value 222 and 129 respectively. mywebsearch.com is on the 10th position with volume of transaction being 17.c)DIRECTP_DREF_DDURATIONPAGES_VIEWEDLOG_PRICETRANS_FREQn374937493749374937493749
max11227.34381417.95403530min000.0299991-2.302591mean0.480.4525.3218.334.202.98stdev0.500.5022.8116.642.264.12There are 3749 values of DIRECTP_D and REF_D which are categorized as either 1 or 0The mean for duration, pages viewed, log price and trans_freq is 25.32, 18.33, 4.20 and 2.98 respectivelyWith high value of standard deviation indicates the mean for duration, pages viewed, log price and trans_freq is not reliable
2)Case Processing SummaryUnweighted CasesaNPercentSelected CasesIncluded in Analysis3749100.0Missing Cases0.0Total3749100.0Unselected Cases0.0Total3749100.0a. If weight is in effect, see classification table for the total number ofcases.Dependent Variable EncodingOriginal ValueInternal Value.0001.001Classification Tablea,bObservedPredictedDIRECTP_DPercentageCorrect.001.00Step 0DIRECTP_D.0019440100.01.0018050.0Overall Percentage51.9a. Constant is included in the model.b. The cut value is .500Variables in the EquationBS.E.WalddfSig.Exp(B)Step 0Constant-.074.0335.1511.023.928Variables not in the EquationScoredfSig.Step 0VariablesLOG_PRICE3.8331.050TRANS_FREQ99.8631.000DURATION124.1841.000
HOUSEHOLD_SIZE1.0791.299CHILDREN_D1.9641.161CONNECTIONSPEED_D.5361.464Overall Statistics231.9406.000Omnibus Tests of Model CoefficientsChi-squaredfSig.Step 1Step252.7396.000Block252.7396.000Model252.7396.000Model SummaryStep-2 Log likelihoodCox & Snell RSquareNagelkerke RSquare14939.324a.065.087a. Estimation terminated at iteration number 4 because parameter estimates changed by less than .001.Classification TableaObservedPredictedDIRECTP_DPercentageCorrect.001.00Step 1DIRECTP_D.00124170363.81.0083796853.6Overall Percentage58.9a. The cut value is .500Variables in the EquationBS.E.WalddfSig.Exp(B)Step 1aLOG_PRICE.013.015.7921.3741.014TRANS_FREQ.102.01184.3881.0001.107DURATION-.018.002117.2941.000.982HOUSEHOLD_SIZE-.012.0081.8591.173.989CHILDREN_D.223.0719.8101.0021.250CONNECTIONSPEED_D-.032.388.0071.935.969
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