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Influence of Social Media Marketing on Wheely Profit

   

Added on  2020-12-09

7 Pages1800 Words338 Views
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Table of ContentsINTRODUCTION ..........................................................................................................................1DESCRIPTION ...............................................................................................................................1CONCLUSION ...............................................................................................................................4REFERENCES ...............................................................................................................................5

INTRODUCTION Marketing is the most essential and necessary process which made up the deepunderstanding between product, place and promotion and price. These following elements ofmarketing enhance the company awareness in the market. Present study will be based on socialmedia marketing and their significance effect on the profitability of Wheely that is high profileChauffeur company which dressed to create the right impression on the clients. Such as arriveon time, make journey comfortable, stay with client if required etc. Further study will beexplaining the overall marketing plan of Wheely in order to promote the company into highextension and growth. Further study represents literature review in order to explains theimportance and models of marketing.Scope of the study is to promote the marketing practices of Wheely in order to promotetheir services to get higher sales growth. Impact of marketing influenced the services or productsof the company which is very necessary and effective for the future growth. Aim: “Marketing advantage and disadvantage to private hire drivers in UK”DESCRIPTION Marketing advantage and disadvantage to private hire drivers in UKAdvantage The best marketing practices or process involves the product or services which helps toattribute, pricing, distribution and promotion of the company services. Productive marketingstrategies and developing growth will help to develop the deep understanding approach to takethe business into new level (Arbuckle, Morton and Hobbs 2016). There has been differencebetween between taxi and private hire drivers. Wheely is the private hire operator in London whoprovides drivers at the best possible range. Out of which their drivers are highly qualify andprofessionals. In 2018 Wheely invest $10 million on the advertising in on boarding drivers inLondon. Marketing practices includes to identify the customer needs which helps to built therelationship with clients. Such as Marketing can help company to get more bookings ofmeetings, celebration, corporate gathering. So that, company can get more new bookings andgrowth. Besides, it also helps company to pick the right price of the services after measuringcompetitors price. Marketing process helps to gain competitive advantage as well. Overall, it1

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