This assignment analyzes the effects of International Accounting Standard (IAS) 38 on businesses operating in Australia and Europe. It explores how the standard's implementation has influenced financial reporting practices, particularly concerning intangible assets like brand names. The analysis delves into the consequences of IAS 38, including potential changes in debt-to-equity ratios, loan contract considerations, and the impact on brand image due to the derecognition of internally generated intangible assets. The report provides a comparative perspective on the varied approaches adopted by these regions in applying IAS 38.