This document provides a deep analysis of accounting concepts used in financial statements, measurement issues in accounting, and fundamental qualitative characteristics. It focuses on the company Altium Ltd. and its annual report for the year 2017. The document covers topics such as accrual concept, conservatism concept, consistency concept, economic entity concept, going concern concept, materiality concept, and dual aspects. It also discusses the measurement principles used by the company and the relevance and faithful representation of financial information. Suitable for students studying Advanced Financial Accounting.