Analysis of Twinings Infuse: Target Market and Marketing Strategies

1
Analysis of a consumer product, its target market, and the marketing messages and
strategies used to attract the target market.

2
Executive Summary
The following reports deals with the strategies and creativity utilized by Twinings Infuse to
promote its products to attract the attention of its consumers. The report has utilized the
information provided by the company and credible sources that highlight the fact that Twinings
has been a world leader in tea and infusers manufacturing company. The recent developments in
the tea and beverage industry has led to improvements in the strategies of Twinings to remain in
a competitive position. The report has been introduced by stating the relevant facts describing the
brand. The main body has been divided into Marketing Mix Descriptions and the Purchase
decision for the product. These highlight the strategies utilized by the company to promote its
products and identify better opportunities in the near future. The report has been concluded by
identifying the unique selling points of Twinings describing the worth of this iconic tea
manufacturing brand.

3
Table of Contents
Introduction......................................................................................................................................4
Marketing Mix Descriptions............................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................5
Promotion....................................................................................................................................5
Place.............................................................................................................................................5
Purchase decision for the product................................................................................................6
The Refreshing Twinings Infuse Ad Campaign..........................................................................6
Conclusion.......................................................................................................................................7
Reference List..................................................................................................................................8