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The Monitor and adjust the marketing mix assignment

   

Added on  2021-06-17

7 Pages1199 Words23 Views
1Assessment task 02: Monitor and adjustthe marketing mix- HSBC Oman

Table of ContentsReport..............................................................................................................................................3References........................................................................................................................................72 | P a g e

ReportHSBC is an international bank as well as financial services company headquartered in Shanghaiand Hong Kong. The company markets its product and services through conservative tactics aswell as risk-averse techniques in order to stay ahead in the competition. The company offersdirect banking operations to customers via phone banking as well as net banking to assist themfinancially and market their lives at ease. The key characteristics of their products andservices are based on banking operations extensively. The significance of their major bankingoperations is relatively high such as its commercial banking, international and private banking,international and investment funding as well as Treasury managing, (Anouze, 2010). Thesemajor operations by HSBC have assisted to gain potential client all over the world. However, thepresent scenario of HSBC bank in Oman depicts the lack of system performance as well as poormarketing tactics to gain customer base as well as to offer effective customer services. Thepricing policy of the company includes market skimming, product line, and product bundling. Inaddition, the company offers distinct payment plans based on the needs and demands ofcustomers. The company uses this pricing policy as it has attained reputation, brand image aswell as quality services. The significance of such strategy based on promotional methods is significant and relativelyhigh. However, it is negligible based on the conservative tactics as the culture of Oman is distinctand the promotional strategy must be based on them. Based on the customer base, the companyhas attained huge client base but due to its poor services customers feels hesitated few times,(Ariss et al. 2010). The channels of distribution are relatively high based on ads, onlinepromotion and at few extents offline promotions. The level of customer service provided is3 | P a g e

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