BSBADV602 Develop an Advertising Campaign

Running Head: BSBADV602
Develop an Advertising Campaign
Name of the Student
Name of the University

1BSBADV602
Answer to Question 1.
There are seven main principles of advertising that are listed as follows.
Visual Consistency: The visuals and images must be used repeatedly in order to draw
attention of the target customers.
Campaign Duration: Any advertisement campaign should be allowed sufficient duration
to earn maximum reach.
Repeated Taglines: Repeated taglines are necessary along with the visual consistency of
the advertisement.
Consistent Positioning: Position of the product within the campaign is very important to
draw the attention of the customers.
Simplicity: Overly complex advertisements are hard to read and often disliked by the
customers.
Selling Point: Identification of the primary selling point is important for the purpose of
the advertisement.
Effective Flow: Effective flow of information and visuals can easily draw the attention
and interest of the customers.
Answer to Question 2.
In an advertising brief, the main things to included are as follows.
 The product or service that is being adverted