BSc Business Management and Strategic Management

In this assignment, we discuss about BSc Business Management and Strategic Management Goals and objectives serve as a company's compass, guiding both tactical and strategic actions. According to Lynch (2015), corporate and business levels are where strategy is developed within an organization. The business-level strategies aim to increase consumer diversity for a long-term competitive advantage. The corporate-level strategies, on the other hand, include a set of goals and purposes that specify the organization's culture and leadership.