Establishing Virtual Marketing Team for Company ABC

This report discusses the advantages of establishing a virtual marketing team for Company ABC, including cost savings and leveraging global talent. It also addresses counterarguments and provides a rebuttal.

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Communication

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Table of Contents
Introduction......................................................................................................................................3
Thesis Statement..............................................................................................................................3
Blueprint..........................................................................................................................................3
Argument.........................................................................................................................................3
Savings of costs...........................................................................................................................3
Leveraging global talent..............................................................................................................4
Other advantages.........................................................................................................................4
Counterargument.............................................................................................................................4
Rebuttal............................................................................................................................................4
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6

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Introduction
Marketing is considered as the integral and significant component of every business. It is that
division of an organisation which is used for designing strategies for promoting services and
product with the primary objective of generation of consistent revenue streams during every
fiscal year (Morgan, 2012). In the contemporary world of business, there is a consistent and
constant competition between organisations for achieving a greater deal of brand loyalty and
patronage from customers.
Thesis Statement
In my opinion as the Managing Director of the ABC Company, virtual marketing team
establishment at Bangalore, Shanghai and LA would be more appropriate over continuing
traditional face to face marketing at Melbourne.
Blueprint
The report would firstly state and explain all the arguments in favour of choosing virtual
marketing team in company ABC, then it would emphasize on the counter arguments which are
against the stated idea and finally rebuttals against the counter arguments have been explained.
Argument
A person who is contracted for providing support related to clerical as well as project
management for the manager of the marketing department of a company of business organisation
from a provided remote location is known as a virtual marketing assistant. Most of the modern
business these days have been able to discover that having teams of virtual work force has been
better for their overall budgets, as well as end products. Hence, modern businesses consider
virtual marketing to be holistically better for their business performances. There are various
advantages which favour the usage of virtual team within a business.
Savings of costs
One of the biggest advantages of having a virtual team enjoyed by business organisations is the
savings of the overall costs that are associated (Rapp, et. al., 2010). The company ABC would be

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able to co-operate well with big expenses such as the expenditure related to office space, real
estate, utility bills etc.
Leveraging global talent
The Company ABC would be enabled to gather talents beyond Melbourne and Australia. Such
an action would help the organisation by bringing together the specialist and experts from around
the world for working together on a single work (Lin, et. al., 2010). When the human capital of a
company shares its understanding of the local and global markets as well as understanding
related to the best practices of business, it results in greater level of innovation and increased
knowledge sharing within the organisation.
Other advantages
Developing virtual teams outside Melbourne would provide the company ABC with various
other advantages such as increase productivity and increase in profits, openness to new and
emerging opportunities and reduction in the time taken by ideas and products for reaching the
market (Baruch and Lin, 2012).
Counterargument
In contrast to the above arguments in favour of establishing virtual teams outside Melbourne,
there are some arguments which are against this opinion. It is because there are some huge
disadvantages of establishing virtual teams for conducting marketing of a business.
Technology cost - The efficiency in the usage of multiple Technologies of communication
supports the successful work of the virtual marketing teams. Gaining complete support by the
means of only a single tool is not possible.
Risks - There are various risk which the company ABC my face while establishing virtual teams.
Since the teams would belong from different locations the presence of cultural differences
between them is obvious. This might lead to various risks such as lack of collaboration and trust
and existence of conflicts (He and Thatchenkery, 2011).
Rebuttal

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Even though the counter arguments which are against the idea of establishing virtual teams
outside Melbourne, are quite impacting, the benefits of having these virtual teams in the
marketing of company ABC is greater than that of the disadvantages. The costs once fulfilled
would lead the organisation to earn higher level of profits which would subsequently pay off the
costs. Risk such as conflicts, mistrust and lack of collaboration can be eradicated by the means of
developing social interactions between the different teams. Hence, company ABC should opt for
introducing a new virtual marketing team across Bangalore, Shanghai and Los Angeles.
Conclusion
It can be concluded from the above assessment that development of a virtual marketing team is
one of the most advanced form of business management on international levels. Such a
teamwork approach would help the company ABC in producing various opportunities like
interaction establishment between colleagues from across the world in the real time and also
utilisation of the lowest and best cost International talent which together would help the company
introducing the costs of capital. However, such an approach also has its own in effectiveness
since productivity enhancement is difficult and the collaborative technology tends to be
confusing. The Managing Director of the company ABC would require to be aware of the risks
related to search development as well as the opportunities.

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Reference List
Baruch, Y. and Lin, C.P., 2012. All for one, one for all: Coopetition and virtual team
performance. Technological Forecasting and Social Change, 79(6), pp.1155-1168.
He, Z. and Thatchenkery, T., 2011. Understanding culture-specific leadership relationship in a
multi-cultural virtual project team (MVPT): a case study. International Journal of Business and
Globalisation, 7(4), pp.446-458.
Lin, C.P., Wang, Y.J., Tsai, Y.H. and Hsu, Y.F., 2010. Perceived job effectiveness in
coopetition: A survey of virtual teams within business organizations. Computers in Human
Behavior, 26(6), pp.1598-1606.
Morgan, N.A., 2012. Marketing and business performance. Journal of the Academy of Marketing
Science, 40(1), pp.102-119.
Rapp, A., Ahearne, M., Mathieu, J. and Rapp, T., 2010. Managing sales teams in a virtual
environment. International Journal of Research in Marketing, 27(3), pp.213-224.

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