Establishing Virtual Marketing Team for Company ABC

1
Communication

2
Table of Contents
Introduction......................................................................................................................................3
Thesis Statement..............................................................................................................................3
Blueprint..........................................................................................................................................3
Argument.........................................................................................................................................3
Savings of costs...........................................................................................................................3
Leveraging global talent..............................................................................................................4
Other advantages.........................................................................................................................4
Counterargument.............................................................................................................................4
Rebuttal............................................................................................................................................4
Conclusion.......................................................................................................................................5
Reference List..................................................................................................................................6

3
Introduction
Marketing is considered as the integral and significant component of every business. It is that
division of an organisation which is used for designing strategies for promoting services and
product with the primary objective of generation of consistent revenue streams during every
fiscal year (Morgan, 2012). In the contemporary world of business, there is a consistent and
constant competition between organisations for achieving a greater deal of brand loyalty and
patronage from customers.
Thesis Statement
In my opinion as the Managing Director of the ABC Company, virtual marketing team
establishment at Bangalore, Shanghai and LA would be more appropriate over continuing
traditional face to face marketing at Melbourne.
Blueprint
The report would firstly state and explain all the arguments in favour of choosing virtual
marketing team in company ABC, then it would emphasize on the counter arguments which are
against the stated idea and finally rebuttals against the counter arguments have been explained.
Argument
A person who is contracted for providing support related to clerical as well as project
management for the manager of the marketing department of a company of business organisation
from a provided remote location is known as a virtual marketing assistant. Most of the modern
business these days have been able to discover that having teams of virtual work force has been
better for their overall budgets, as well as end products. Hence, modern businesses consider
virtual marketing to be holistically better for their business performances. There are various
advantages which favour the usage of virtual team within a business.
Savings of costs
One of the biggest advantages of having a virtual team enjoyed by business organisations is the
savings of the overall costs that are associated (Rapp, et. al., 2010). The company ABC would be