MKT 601 - Marketing Strategy

CONTEMPORARY
MARKETING

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EXECUTIVE SUMMARY
IKEA is one of the biggest firms in the furniture retailers in the world. It has become essential
for IKEA to understand the importance of different digital marketing tools. This report
highlights the two major target segments which this company wants to target with their
marketing plan. Along with this report will highlight the way in which IKEA has positioned
itself in the market. There are several strategic tools used by different firms but the three
major tools used by the firm in their digital marketing campaign. It also describes each one
these tools so as to illustrate its effectiveness. This report founds that company has focused
more on content or social media marketing measures. It also provides recommendations on
way company should build their marketing strategy in the coming future.

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Contents
INTRODUCTION......................................................................................................................2
Two major market segment of IKEA.........................................................................................2
Tools and techniques related to digital that is primarily used by IKEA....................................2
Strengths and weaknesses of digital marketing strategies.........................................................3
Recommendations......................................................................................................................4
CONCLUSION..........................................................................................................................4
REFERENCING........................................................................................................................4