Choose a company, preferably a startup, but a company that you are very familiar with. Explain why their pricing strategy is costing them business, either unit sales or total revenue. Briefly explain what new pricing strategies you would test if you were in charge of their marketing. Also answer the following questions about the company
Examine and differentiate between pricing strategies in organizations.
Differentiate and summarize pricing strategies that would support short and long term goals of the organization.
Summarize the advantages and disadvantages of pricing strategies.
Investigate and make recommendations on one of the pricing strategies.