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Focal innovation – corning gorilla glass PDF

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Running head:FOCAL INNOVATION – CORNING GORILLA GLASS
Focal Innovation – Corning Gorilla Glass
Name of the Student
Name of the University
Author Note
1FOCAL INNOVATION – CORNING GORILLA GLASS
Table of Contents
Introduction................................................................................................................................3
1. Identification of Focal Innovations....................................................................................3
a) Product innovation.........................................................................................................3
b) Process innovation.........................................................................................................3
c) Marketing innovation.....................................................................................................4
d) Organizational innovation..............................................................................................4
2. Is Focal Innovation for Corning Gorilla Glass primarily technology push or market pull?
................................................................................................................................................4
3. Is Focal Innovation for Corning Gorilla Glass primarily technological innovation or
business model innovation?...................................................................................................5
4. Is Focal Innovation for Corning Gorilla Glass open or closed innovation?......................6
5. How could Focal Innovation management for Corning Gorilla Glass influence the pace
of diffusion of their innovation: on the supply side or on the demand side?.........................6
6. How can Focal Innovation for Corning Gorilla Glass benefit from first-mover or late-
mover advantages? Which types?..........................................................................................7
7. Can Focal for Corning Gorilla Glass Innovation be imitated?..........................................7
8. Necessary complementary assets.......................................................................................8
2FOCAL INNOVATION – CORNING GORILLA GLASS
9. How can Focal Innovation for Corning Gorilla Glass be protected by patents? What does
their patent portfolio look like?..............................................................................................8
10. Can Focal Innovation for Corning Gorilla Glass is considered disruptive innovation
and if so, for what incumbents?.............................................................................................9
11. Graphical Representation of the external value chain for Focal Innovation of Corning
Gorilla Glass.........................................................................................................................10
12. What is the value proposition of Focal Innovation for Corning Gorilla Glass suitable
for all the Customer Segments?...........................................................................................10
13. Possible revenue models................................................................................................11
Conclusion................................................................................................................................11
Bibliography.............................................................................................................................12
3FOCAL INNOVATION – CORNING GORILLA GLASS
Introduction
Innovation is a process of applying new and improved ideas over a pre-existing idea
for developing a product or delivery in services by an organisation on an individual for the
customers. In this reflective report, I would like to analyse the focal innovation for Corning
Gorilla Glass from every aspect of market reach, customer reach, aspects of innovation and
value added to the organisation and market.
1. Identification of Focal Innovations
a) Product innovation
Product innovation can be defined as adding latest ideas all creation of a new and
improved version of the previously produced are manufactured goods and services.
Elaborately speaking, it can be said that when subsequently new ideas of manufacturing a
previously presented product in the market is introduced in an organisation transforming the
product into a far better version of its previous manufactured lot, it can be said that product
innovation is being introduced.
b) Process innovation
In the same way innovation is added in a product which makes it transforming to an
improved version of its previous lot, process innovation can also be defined as the way by
which newer idea is implemented into older processes to make the entire process much faster
or economical in nature which would add value to the entire process subsequently helping the
business organisation. Innovating newer ways of preparing a process helps in the acquisition
of economical ideas which supports lesser implementation of monetary input within a
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