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Concept of the Marketing- Online Fashion Company

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Added on  2019-09-16

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INTEGRATION PAPER[Document subtitle]
Concept of the Marketing- Online Fashion Company_1
1Answer 1: It has been observed that the online fashion company i.e. Misguided has the shortcomings in order to understand and implement the concept of the marketing. The company offers products for the women only in order to satisfy them and maximize the revenues to attain the sustainable competitive advantage. Further, the vision of the company is to offer the productsto the targeted market segment at the affordable prices so that numerous customers can avail the services. The company was established in the year 2015, and it doesn't have any offline stores and the company only targets the women of all ages in order to generate the revenues to a great extent. Moreover, it has been observed that the company is facing various issues in order to completely utilize the concepts of the marketing ("Women's Clothing - Shop Ladies Fashion Online | Missguided", 2017). The company focuses on the creation of the product and delivers them timely, but the process of the communication is not effective enough in order to retain the customers. The company is not promoting the activities of the business adequately as they are not updating the information on the website, the new products are not added most of the times, and the queries of the customers are not handled wisely. Also, it has been observed that the company is not using the adequate strategy in order to attract more and more customers. But, now the company has started taking the issues seriously because it is not gaining the sustainable competitive advantage and the company is even facing some losses because of this. The company even started offering discounts to the customers on all the products in order to maximize the sales and generate revenues, but still, their strategy is not appropriate at all.Furthermore, the company should take various measures in order to improve the strategy. For example, the company should post the comments on the social media platform in order to have a continuous growth along with the updated images of the products and should ensure that the products are actually available so that they can be delivered on time once the order is placed by
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2the customer. Further, the company should ensure that the social reviews are leveraged in order to automate the marketing through word of mouth. The company should ensure that the activitiesand the products of the company are promoted appropriately so that the targeted segment of the market i.e. women of US get attracted towards the online store of the company (Misguided). Thiswill help the company to attract more and more customers to a great extent and will be able to generate the revenues along with the maximization of sales (Hollensen, S. 2015). Also, the company will be able to attain the sustainable competitive edge for a longer period of time and will give tough competition to the rivals and will achieve the high market share along with the strong presence in the market by providing great quality products. Therefore, the company should focus on the promotional activities in order to utilize the concept of the marketing completely.
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3Answer 2: It has been observed that every organization has to make changes in their operations and the activities by adopting a new technology in order to attain a sustainable competitive advantage and further compete with the competitors to a great extent. The organizations which were established a decade ago faces various challenges in order to adapt the new technology, andtheir historical model of business is being threatened by transformational technology at every step (Christensen, C. M. June 2002). Further, Automatic Data Processing is a company of US which offers the services and the software of human resource management. The company was established in 1972 and offered solutions and the services to around 20,000 automotive dealers. After some time, the company started facing challenges in order to sustain the position in the market due to historical model of business. Then, the company realized the importance of transformational technology for the survival of the business and the company started focusing onthe customers before starting with the adequate transformational technology. The company also focused on the employee in order to make the vision and mission statements clear to them so thatthe new technology can be used effectively and efficiently to a best possible extent. Furthermore,the company developed the culture of learning, change, and growth for the employees so that they can adapt the transformational technology and work productively to achieve the long-term goals and helps in attaining sustainable competitive edge for a longer period of time. Also, the company ensured that the employees understand the transformational technology appropriately so that they doesn’t face any challenges while working effectively.There were various factors of the organization which helped the company to overcome the challenges of transformational technology like the marketing, and the business strategy helped the company to adopt the technology effectively and efficiently to a great extent. Further, the environment of the company helped to adapt the new technology as the culture of growth,
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