This article discusses the challenges faced by the air cargo industry in the UK, including competition, terrorism, environmental regulations, technological needs, and more. It explores the impact of these challenges on the industry and provides recommendations for addressing them.
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1 INTERNATIONAL SUPPLY CHAIN MANAGEMENT Name Institution Date
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2 Introduction The air cargo industry in UK is faced with a lot of challenges. Most of the challenges faced by the UK air cargo industries are not unique to UK but are common to air cargo industries in many countries. Some of the main challenges faced by the aviation industry in UK are; competition, terrorism, environmental regulations, technological needs among others, as extrapolated below. Competition Since the UK has high population density, it has road/rail infrastructures that are underdeveloped in comparison with the European neighbors. There is an uptake of high-speed rail transport in UK and that has played negatively on air transportation. Most of the customers who would be using the air means of transportation opt for the use of high speed rail system. The use of high-speed train offer more affordable costs of transportation and have little procedures to follow in terms logistics like paying for trains as opposed to booking flights (Morrell 2016). Tests of 500 km per hour have been possible and in as much as that has not been achieved in real life, its full development could offer a stiff competition with the air cargo industry (Albers et al. 2017). There is a fierce competitive environments with various offers used to tempt a large number of passengers. The lower fees of landing at ‘out-of-town’ airports leads to a reduction of cost but possess negative effects on the perception of customers as a result of distance from intended destinations. Unlike the years before, the current air industry has expanded considerably. More and more countries have airlines, airports and air cargo industries (Oster and Strong 2017). In that case, they become independent of the transport services of UK. Other companies pose competition to the UK air cargo industry because of the increase in the quality of services.
3 Terrorism Terrorism of threats has created great disruptions in the cargo industry. The disruptions include increasing security at the airports, passenger disruptions and growing expenses. For example, the impact of the 9/11 terrorism attack created a great impact on air transportation (Vasigh 2017). In Brussels, the European Aviation Society noted the fact that between the dates of September 11 and November 4th, the air cargo witnessed a drop in the traffic of North Atlantic by 35% and 10% in the European traffic for the major airlines in Europe (Wensveen 2018). The recent events in UK that were reported in the news media led to dramatic security practices changes and freedom of passengers. Customers always have the fear that major security attacks may happen again, at any time. Terrorism prevent the freedom of consumers to move both physically and psychologically. The psychological negative effect of terrorism not only affects the movement of people from place to place but also undermines the performance of businesses in a great deal. Runways The recent ongoing runway investments in new airplanes of different types have also created a disruption in the air cargo industry. Many manufacturers are developing large capacity planes that can accommodate hundreds of passengers. Other manufacturers opt for the smaller types of planes which a higher flexibility of use. The problem has occurred with the fact that the latest Boeing jet presently has restrictions on the number of runways. The additional constructions of runways take a lot of years to complete creating a high level of disruption. The need for the construction of new runways to meet the standards of new planes takes a lot of resources and time thus delaying the growth of the industry. Traffic Density
4 There are normally considerations for safety that are relative to landing numbers and take-off that are permitted at any flight corridor or airport. The problems with capacity will limit the ability of handling additional numbers of passengers in airports that are crowded and may also stagnate the growth in major prime destinations. Environment There is an increasing pressure from environmental lobbyist for air cargo companies to implement measures for curbing emissions. The negative effects of lobbyist is that it forces industries to develop improvements in lower emissions and fuel efficiency for compliance with increasing toughness of legislations. The pressures of lobbyist groups are normally felt in the investments in engine designs, use of aircrafts that are more modernized bearing more quietness and efficiency in the consumption of fuel. Comparison of the factors that have affected the growth of air cargo industry E-commerce Glut The volume of e-commerce packages creates new challenges for international and domestic shipments. The main challenge is that everybody who is involved in the air logistics chain from brokers to forwarders to air carriers to truckers ought to flawlessly execute to increase the rate of movement of goods, provide new levels of visibility to customers and customs’ quick clearance throughout the lifecycle of shipment. The UK air cargo industry just like the US air cargo industry faces the same problem of e-commerce glut. There is a sudden need to move bulky products bearing different compositions of size, type and materials to consumers. That has led to logistical problems because the air industry will then be required to make more alignments to their infrastructure to meet a sudden demand. Security Filings
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5 From the perspective of security filings, more countries have the requirements of air carriers to supply advanced information on incoming shipments, to border control and customs. The US and UK already had this capability in place thus the need for getting the information earlier and with an increased quality of data. Therefore, there have been initiatives like the Air Cargo Advance Screening (ACAS). Along the same pattern, the exportation of the air forwarder is also needed for the provision of information to customs in the importing country or the carrier (Koch and Kraus 2017). The difference of the UK and other developing countries is that the compliance to these provisions in other countries would be quite difficult but easier in UK. However, the greatest challenge that relates to security filings is to know the kind of information customs agencies that is internationally required every month. e-AWB Another source of challenge for both the UK and US air cargo transportation is the introduction of e-AWB in the year 2010. As from January 1st, the system will take on the position of becoming the default carriage contract for all the shipments of air cargo (Baxter and Srisaeng 2018). The move is designed for embracement of digital processes throughout the supply chain of air transportation. The technology helps industries to remove and eliminate shipment delays, inefficiencies and the costly errors that result from analog practices of paper work. However, it also introduces greater challenges that cannot be solved in a short span of time. Further challenges to the air transportation Integration Technologies that are advancing allow countries to be timelier and bear security filings. The problem arises when transportation of goods is in routes that are from developed countries to
6 the countries that are not up-to-date with the technological requirements. The UK and other progressive countries have already complied with the integration of the Pre-Loading Advance Commercial Information (PLACI) systems. That has made it easier for direct access of customs to the importing communication before the goods are loaded. Since UK does not work in isolation, her compliance with the technological requirements would not be worthwhile if the countries that it does business with fail to be on the same level playing ground (Budd and Ison 2016). The use of technology is of great importance but only when all the parties are on the same page or level playing ground. Getting the smaller countries that UK does business with, to fully comply will be a task that is not even feasible in the near future. The US and UK have incorporated different types of this system, leading to more difficulties in the process of integration. Compliance The future of air cargo industry in the UK and beyond will require that postal organizations follow more rigorous rules for the sustenance of international delivery. The incoming mails will need to pass through or reported to customs agents in the future, as carriers will require reporting as well (Baxter and Srisaeng 2018). For purpose of meeting the efficiency of these new requirements, there will be a need for the consolidation of data between goods and mail transportation. In that case, it will need the harvesting of the need of collaboration of the departments of safety and security and air freight. E-commerce The inception of the e-commerce technology caught the air cargo industry by surprise. That is because, the nature of goods and the ordering process offers great complexities for air freight companies. For example, the air transportation now have to meet the demand of goods
7 that need transportation in irregular times. Since consumers all over the world are hooked to the central system, individual consumers make orders in their own convenient times. There is no law that will need consumers to make orders only at specific times. Instead, consumers will make orders at their own time and need the goods at their preferred times (Allen et al., 2017). Through that phenomenon, the transportation systems will face a lot of inconvenience. Another problem that arises with the boom of e-commerce is that the air freight companies will not have the chance to specialize in certain composition and nature of goods for transportation (Boonekamp and Burghouwt 2017). Consumers make orders for different types of goods at the same time. For example, some will need the electronic while sole will need the textile goods. The transportation system will then have to handle the difference in goods and ensure that individual customers get the specific goods that they ordered for. Recommendations To curb competition, the UK should develop a stronger air cargo industry. Dealing with competition is only possible with an increased quality. The improvement of quality will come about through the leveraging of technology. For the UK to curb the stiff competitive market, it will need to up its game to be the best. Working smart through the use of technology will make companies globally to develop preference for the UK air cargo companies. Terrorism Terrorism in the major and minor airports in UK have been curbed to a considerable measure of safety. The major problem that is remaining though, is the fact that the consumers are insecure in their psychology on the security of air freight (Mayer 2016). Therefore, even if the UK air cargo industry reduce insecurity to the lowest levels and consumers do not feel safe, it would come to naught. In that case, measures should be put forward for training and sensitizing
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8 consumers of air transportation that the means of transportation is safe (Budd, Ison and Budd 2016). When the consumers have a settled mind that their security is covered, it will be easier for them to travel. The aviation body in UK should create a program that sensitizes the public on the steps that have been put forward by the aviation sector to boost safety and improve on security. Uniformity in technology compliance Since one of the main challenges of the aviation industry in UK is the fact that it lacks uniformity in the implementation of technological advancement programs in the markets within its scope, it should identify the most critical markets and help them comply (Taneja 2017). For example, some countries that are developing and do not have up-to-date technologies and are very significant in business should be helped to comply and be on the same level playing ground with UK. It will be worthwhile for UK to sacrifice its resources to work with the countries to boost their technological capacity (Luo et al 2016). It will be more beneficial for UK because it could then expand its market of aviation to a wider scope. Owing to the fact that some countries have the capacity and capability of complying with the international standards but are held back by procrastination, UK should put pressure on the countries it does business with. UK should pressurize the countries it does business with, to comply with the international standards through various ways including taking advantage of the trade deals and businesses it does with those countries. Environment The compliance of environmental rules and regulations should be met with a positive attitude. Therefore, the UK air cargo industries should develop measures for the compliance of the international environmental standards in a proactive manner. That is because, new rules will always be developed because of the trend of environmental depletion rate of fuel and machine
9 emissions to the environment (Talebian et al 2018). The Aviation industries in UK should develop a standard that will ensure that the manufacture of aircraft not only comply with the environmental standards but also stay ahead or be the leader of being environmentally friendly. To achieve that, those industries should invest a lot in research to develop more green technologies. Through that, the industry will not be caught by surprise by the environmental regulations and rules but will instead act as a benchmark. To handle the huge demands created by the e-commerce glut, the aviation industry in UK should work closely with the e-commerce companies. That way, it will be able to closely understand the needs of e-commerce consumers and companies. Operations for meeting the needs of e-commerce industries will then not come as a surprise for the aviation industry and most activities will be planned earlier. Conclusion In conclusion, the problems and challenges faced by the aviation industry in UK and other countries are mostly similar. The challenges brought about by technology is global and affects all the aviation industries. Competition is also fierce in all countries and aviation industry environments. The UK has a great prospect and potential of being the leader in aviation worldwide if it properly mitigate the risks and challenges affecting aviation.
10 References Albers, S., Baum, H., Auerbach, S. and Delfmann, W., 2017.Strategic management in the aviation industry. Routledge. Allen, J., Bektaş, T., Cherrett, T., Friday, A., McLeod, F., Piecyk, M., Piotrowska, M. and Austwick, M.Z., 2017. Enabling a Freight Traffic Controller for Collaborative Multidrop Urban Logistics: Practical and Theoretical Challenges.Transportation Research Record,2609(1), pp.77-84. Baxter, G. and Srisaeng, P., 2018. Cooperating to compete in the global air cargo industry: The case of the DHL express and lufthansa cargo ag joint venture airline ‘AeroLogic’.Infrastructures,3(1), p.7. Boonekamp, T. and Burghouwt, G., 2017. Measuring connectivity in the air freight industry.Journal of Air Transport Management,61, pp.81-94. Budd, L. and Ison, S. eds., 2016.Air transport management: an international perspective. Taylor & Francis. Budd, L., Ison, S. and Budd, T., 2016. Improving the environmental performance of airport surface access in the UK: The role of public transport.Research in Transportation Economics,59, pp.185-195. Koch, B. and Kraus, A., 2017. Integrator network strategies and parameters of airport choice in the European air cargo market. InStrategic Management in the Aviation Industry(pp. 517-538). Routledge. Luo, X., Dong, L., Dou, Y., Liang, H., Ren, J. and Fang, K., 2016. Regional disparity analysis of Chinese freight transport CO2 emissions from 1990 to 2007: Driving forces and policy challenges.Journal of Transport Geography,56, pp.1-14.
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