1 Invest in internal culture and people Air New Zealand's employees respect every customers and meet their expectations that set apart the brand from the other competitors in the market. 3 Identification of Brand Values is important to encourage the creation of new products or services Air New Zealand operates on a global network and it provides all its passengers and cargo services to, from and within NZ to about 18 million of passengers every year (Roll, 2015). 7 BRAND MANAGEMENT LESSONS LEARNT FROM & 4 Logo is an important