Developing and Implementing Information System

Running head: INFORMATION SYSTEM
Developing and Implementing
Information System

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Letter to Sponsor
Gareth Evans
CEO
Jetstar Airlines
Melbourne, Australia
Jetstar Airways is the low fare airline of Australia with headquarters in Melbourne. It is the
owned subsidiary of Qantas Airlines, operates international and domestic flights from its
home hub that is Melbourne Airport. The mission of Jetstar Airways is to provide low fares
to allow people to travel to the places they want to more frequently. After its launch in the
Australian market in 2004, the company has successfully carried 250 million passengers. The
airline industry has adopted numerous types of information system for improving the
operations due to which the competitors are moving ahead form the company. This indicates
that now Jetstar must adopt a successful information system to avoid all types of delays and
increasing market share. A new information system will support business in managing all the
information related to its customers, flights, the timing of the flights, etc. which will
eventually manage the schedule of the business.
It is my pleasure to present this reported proposal for Jetstar Airways regarding the
implementation of an information system into its operations. The information system will be
beneficial for the airways in terms of making information and organizing its activities
properly. Besides this, the system will support the company in offering best customer
experience, data analysis, and offer comprehensive solutions. The predicted time to
implement the information system into the business is 6 months considering the requirements

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of the airways. The implementation of the system will be divided into seven key steps of the
system development life cycle that are planning, defining, designing, building, testing,
deployment, and maintenance.
I will look forward to your response regarding the implementation of the information system.
Remaining details have been provided in the below attached report.
Regards,

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Executive Summary
The intent of this paper is to present a system development life cycle of an information
system that could assist in improving the performance of the business and resolve the
problems it is dealing with. The paper is comprised of different aspects such as analysis of
the internal and external environment of Jetstar Airways and accessing the industry
performance to identify the present opportunities for the business. Besides this, the report has
identified the problem that affects the performance of the company in the market. From the
analysis, it has been identified that Jetstar lacks an effective information system due to which
its flights are getting delay. The report has suggested airline to adopt Operating Information
System to avoid these issues. Moreover, the paper has provided project management, change
management, and risk management related to the implemented system.

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Table of Contents
Letter to Sponsor........................................................................................................................1
Executive Summary...................................................................................................................3
Introduction................................................................................................................................5
Overview of Jetstar Airways..................................................................................................5
Marketing Analysis of Jetstar Airways..................................................................................6
External Analysis of Jetstar Airways.....................................................................................6
Porter 5 Force Analysis......................................................................................................6
Internal Analysis....................................................................................................................8
SWOT Analysis.................................................................................................................8
Problem and Opportunities related to IS/IT...........................................................................9
The justification for the Operations Information System......................................................9
Cost/Benefit Analysis of Purchasing Operations Information System............................10
Cost/Benefit Analysis for Jetstar Airways.......................................................................11
System Analysis and System Design...................................................................................11
System Development Life Cycle (SDLC)............................................................................12
Planning............................................................................................................................13
Defining............................................................................................................................13
Designing.........................................................................................................................13
Building............................................................................................................................13
Testing..............................................................................................................................14
Deployment......................................................................................................................14
Maintenance.....................................................................................................................14
Post Implementation Activities adopted by Jetstar Airways................................................14
Training to employees......................................................................................................15
Hiring experts...................................................................................................................15
Project Management, Change Management, and Risk Management associated with the
operating information system implementation.....................................................................15
Project Management.........................................................................................................15
Change Management........................................................................................................16
Risk Management.............................................................................................................16
Conclusion................................................................................................................................17

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References................................................................................................................................19