The Use of Social Media to Project a Digital Identity

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Running head: MANAGEMENT
Business Management and Managing Digital Identity
Name
Institution
Author’s Note

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THE USE OF SOCIAL MEDIA TO PROJECT A DIGITAL IDENTITY
Introduction
The use of social media has really captured the attention of different individuals across
various parts of the world. Moreover, quite a number of influential personalities have been able
to fully rely on different aspects of social media where most of their targeted goals have always
been determined by the way they have been able to handle social media aspects (Birdi et al.,
2016). As a matter of fact, social media has really expanded this modern society thus making it
much easier to handle various operations without encountering quite a number of challenges that
are likely to lead towards the emergence of some kind of complications in the coming future. In
as much as the use of social media is known to be having quite a number of Advantages, its
effects are also known to be existing and at some point, they normally appear to be fatal when
they occur thus subjecting different personalities towards one of the most difficult environmental
situations (Birkinshaw, Bresman & Håkanson 2016).
Famous influential personalities
President Donald Trump together with Daniel Backer are among the most famous
personalities that are well recognized across different countries of the world. For quite a long
term now, the tow personalities have been able to use social media platforms majorly in the
projection of their digital identity thus leading towards the emergence of certain outcomes within
the surrounding society (Guest, 2011). At some point, quite a number of results have always
been able to emerge in relation to how the individuals have been able to use different types of
social media platforms. In most cases, Daniel Backer has been able to appropriately utilize
different aspects of his social media platforms, an act that has made him to capture the attention
of quite a number of individuals as a result of some of the things that he has been able to carry

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out almost on a daily basis. Daniel Backer has emerged to be a fairy tale, specifically for the
internet generation. Moreover, he is one kind of personality who was able to venture into
comedy at a very tender age and by that time; he was still able to capture the attention of quite a
number of personalities. Nearly all his street smart jokes have been able to earn him quite a
number of retweets, replies together with a vast range of followers known to be originating from
different parts of the world. As a result, his viral popularity together with irrelevant humor led
towards the emergence of quite a number of podcasts, hosting of gigs specifically with MTV2
and finally, an unscripted form of a late night show on vice land where he has been able to
dissect different types of politics together with pop culture and quite a number of future guests
with the major ones including Kirsten Gillibrand and also Sean Combs. Moreover, Daniel has
also focused much on social media when it comes to connecting to all his fans (Katsikeas,
Morgan, Leonidou & Hult,2016). In many cases, he normally takes advantage of social media to
listen to some of the comments that his fans have been able to talk about and from this point, he
has been able to critically evaluate some of the areas where his strengths relies thereby making
sure that the areas are given the first priority in order to make him move to the next level and
even be able to meet most of his future goals (Godey et al., 2016). At the same time, he has also
been able to appropriately utilize most of his social media platforms when it comes to listening to
the grievances of his supporters. Through this strategy, he has been able to clearly evaluate some
of the things that are required most by all his audiences as far as issues dealing with comedy are
concerned thus making sure that all the needs of the audiences are appropriately addressed
without involving any conditions that are related to discrimination (Ferris & Judge, 2016). What
is more interesting is that Daniel Backer has also been able to adequately utilize all his social
media platforms to provide words of encouragement to all his supporters to such an extent that

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his encouraging words are what have been able to keep most of the audiences going most so
where they tend to encounter quite a number of difficult situations. In the lives of many, he has
been able to act as a role model by offering a proper guidance of how different aspects of life
need to be handled in order to obtain success.
On the other hand, despite president Donald Trump being among the most influential
personalities across the world, the level at which he has been able to utilize his social media
platforms has not been that interesting and as a result of this, quite a number of individuals have
been able to raise several questions regarding some of the things that Trump has been able to
carry out across most of his social media platforms. In most occasions, he has been able to fully
concentrate in his twitter account (Chuang & Liao, 2010). Ever since he rode to the office of the
presidency, specifically on a 140- charter soapbox, he has been able to turn it into one of the
most recognized ultimate presidential bully pulpit (Kang & Snell, 2017). Over the past through
the use of his twitter account, he has been able to single out quite a number of individuals to be
weak and insecure in addition to different forms of personalized insults that have always been
directed towards their direction from time to time (Martin & Javalgi, 2016). Most recently, he
was able to refer to the well-known congresswoman Maxine waters as an ‘extraordinary low IQ
kind of personality’. Moreover, those tweets have even gone as far as undermining a better part
of his administration most so during the time when he was able to announce the ban that was
attached to the transgender military right before the implementation of the entire policy took
place (Brewster, Wood & Brookes, 2017). Additionally, although the orthodox stream of
President Donald Trump of consciousness is likely to generate quite a number of headlines and
even go as far as galvanizing his base, it is an issue that has also raised different levels of
concerns across different national security officials whose mandate is to provide various security