MARKETING AND MANAGEMENT IN THE PRESENT WORLD

MARKETING AND MANAGEMENT

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Table of Contents
Introduction 2
Background story 2
Immediate goals 2
Future goals 3
Achieving set goals 3
Challenges and measures to deal with them 4
Conclusion 5
References 6

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Introduction
There are a lot of social evils and challenges in the present day world which have to rectified or
overcome to make the society a better place for the current as well as the future generation.
The manifesto is being prepared in order to highlight the various aspects of a social enterprise
starting from the inception to goal setting to goal achievement to challenges to business. A
social enterprise is a hybrid type of organisation as it normally acts within the operational
structure of a private as well as a public or non profit organisations. Maldives is a unique country
with 99% of its surface covered by water and an average 2.4 metres above sea level. The
capital city of Male is very densely populated and issues like gender violence and child abuse is
rampant. The social issue is further complicated by lack of housing facilities, drug abuse,
religious radicalisation, racism and unhealthy lifestyle. The standard of education is also not
something to boast about and corrupt government makes everything more convoluted. The
enterprise will try to act as a guardian for such people and try to provide them with amenities
and jobs.
Background story
Maldives ranks 64 in the gender inequality index and 115 in the global gender gap index.
Around 20% of women have been suffering from a lifetime of physical as well as sexual intimate
violence by their partners. It has been also reported that around 6% of women have suffered
from such violence in the past one year (Kanwal and Munir, 2015). There have been reports
which state that 6% of women have been suffering from lifetime of sexual violence meted by
non-partners. The citizens of Maldives do not understand the implications and labyrinthine
nature of child marriage which is why 4% of the women had been victims of child marriages.
Maldives, hence, does not paint a very pretty picture when it comes to women safety, equality
and opportunity. For a country to be heavily dependent on tourism, such statistical figures do
not imbue confidence in travellers, especially female travellers. According to Lama (2018), the
women in Maldives live in fear for their life in their own homes and it is shamefully reflected from
the fact that police records show that the domestic violence cases have increased from 187 in
2014 to more that 300 in 2016. Women are strong creatures. They suffer in silence believing
that it is will of God. This is not true and this is what our organisation is planning to prove to
these hapless women.
Immediate goals
The short term goals of the enterprise are:
1. One of the immediate goals of the enterprise will be to identify as well as assign value to all
the unpaid domestic work and care that women do.