Marketing Communications - Dubai Airport

Added on - 17 Feb 2021

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Marketing Communications
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3MAIN BODY......................................................................................................................................3The Consumer Decision Making.....................................................................................................3Segmentation , targeting and Positioning......................................................................................5Message appeals.............................................................................................................................7CONCLUSION...................................................................................................................................8REFERENCES.....................................................................................................................................9
INTRODUCTIONMarketing communication for the hospitality industry is the important and necessary term toincrease demand for the products or services offered by company. Hospitality industry andcommunication divided into two micro and macro level differing marketing strategies in order totarget individual and corporate entities. Present study will be based on the case study of DubaiAirport that how organisation drives its market through social media cohesion.Effective marketing communication in hospitality industry requires clear understanding ofmarket, customer needs and current trend as well. For that, it also requires proper planning,controlling, coordination and right communication channel. Further study based on three theoreticalconcepts of marketing these are The consumer decision making, message appeals and Mediaselection. Report also have focus on emphasizes on identifying the segmentation, positioning andtargeting strategy adopted by organisation.Summary of Case studyDubai airport is among the one of the second largest the busiest airport, with increasingpassenger numbers, an existing infrastructure operating at near capacity. An organisation has anopportunity to expand business at either east or west location. Engine service design has assisted anenterprise in becoming the world's best airport. Business entity vision is to provide good as well asmemorable experience to customers. The purpose of service design this exploring is to fulfil thequeries of the clients. The management team in Dubai airport is constantly looking for the bettersolutions in order to improve customer experience. In addition to this, business entity is searchingfor new ways as well as approaches for delivering information about the products or services tocustomers. Management in Dubai airport have focus on determining the strategies which can beutilised for increasing working efficiency as well as enhancing the front line service delivery.MAIN BODYThe Consumer Decision Making.IntroductionConsumer is the king of the market which includes some steps such problem recognition,information search, information evaluation, purchase decision and evaluation after purchase.Consumer decision making process depends on the interest of clients towards the company services.In context of Dubai airport, an organisation have focus on increasing their capacity and earninghigher profit (Kim and Kumar, 2018). Business entity intends to grow but not by compromisingwith the quality of services or products that are being delivered to customers. Dubai airport in order
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