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Case Study: Blue Sky and Storm Clouds

Examination of the marketing environment and the need for investments in product, network, and channel for WestJet

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Added on  2023-04-20

About This Document

This case study explores the analysis of external market and technological trends that influenced WestJet's business model and expansion strategies. It also discusses the adoption of RNP technology for flight safety and operational efficiency.

Case Study: Blue Sky and Storm Clouds

Examination of the marketing environment and the need for investments in product, network, and channel for WestJet

   Added on 2023-04-20

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Running Head: MARKETING IN TOURISM
Case Study: Blue Sky and Storm Clouds
Case Study: Blue Sky and Storm Clouds_1
2
Table of Contents
Question 1..................................................................................................................................3
Question 2..................................................................................................................................3
Question 3..................................................................................................................................4
References..................................................................................................................................5
Case Study: Blue Sky and Storm Clouds_2

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