Marketing Report
This document contains the details for the second assessment for BUMK1501 Introduction to Marketing. Included are aspects such as: The assignment overview; The assignment instructions; How the assignments are to be formatted; and How it will be assessed by using an Assessment Criteria Sheet (now in a separate Word document, to be downloaded from Moodle along with this document) You should read this in conjunction with the Course Description, which contains other pertinent information on submission, etc. It is your responsibility to fully acquaint yourself with these requirements. If you are not clear on any aspect, please speak with your lecturer who will be happy to clarify any questions. Overview of the Assignment Marketing, as you will learn this semester, is a very purposeful activity. It’s no accident that you, as a consumer, are exposed to the Marketing communications you see every day across numerous channels. Behind these messages and campaigns, notably those that target the correct consumers and are well-executed, is a huge amount of research. Marketers draw on information from a variety of sources to develop a clear understanding of the value their product or service
Added on 2023-03-31
About This Document
Marketing Report
This document contains the details for the second assessment for BUMK1501 Introduction to Marketing. Included are aspects such as: The assignment overview; The assignment instructions; How the assignments are to be formatted; and How it will be assessed by using an Assessment Criteria Sheet (now in a separate Word document, to be downloaded from Moodle along with this document) You should read this in conjunction with the Course Description, which contains other pertinent information on submission, etc. It is your responsibility to fully acquaint yourself with these requirements. If you are not clear on any aspect, please speak with your lecturer who will be happy to clarify any questions. Overview of the Assignment Marketing, as you will learn this semester, is a very purposeful activity. It’s no accident that you, as a consumer, are exposed to the Marketing communications you see every day across numerous channels. Behind these messages and campaigns, notably those that target the correct consumers and are well-executed, is a huge amount of research. Marketers draw on information from a variety of sources to develop a clear understanding of the value their product or service
Added on 2023-03-31
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