Marten Transport Case Study

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Running head: MARTEN TRANSPORT CASE STUDY
MARTEN TRANSPORT CASE STUDY
Name of the Student
Name of the University
Author’s note

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MARTEN TRANSPORT CASE STUDY
Executive Summary
The report helps in underlying the various processes that are followed by Marten Transport
within their organisation. This organisation is mainly responsible for providing the best form of
transportation processes and with the help of important technologies. The following part of this
report discusses the main problems that are faced by the business sector. The other parts of the
report help in identifying about the brief business concepts such as Business Intelligence
Business Analytics (BIBA) and Information Science (IS) that helps in the understanding of the
other models defined within them. The report finally concludes by providing recommendations
based on the use of the models for the benefit of business processes.

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MARTEN TRANSPORT CASE STUDY
Table of Contents
1. Background..................................................................................................................................4
2. Problem Statement.......................................................................................................................4
3. Analysis.......................................................................................................................................4
3.1 Challenges faced by Marten Transport..................................................................................4
3.2 Business Analytics (BA) Model............................................................................................5
3.3 Rockart Model.......................................................................................................................7
3.4 The Information Wheel..........................................................................................................8
4. Recommendations and Conclusions..........................................................................................11
Appendix........................................................................................................................................12
References......................................................................................................................................14

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MARTEN TRANSPORT CASE STUDY
1. Background
Marten Transport is considered as the leading provider of transportation based on
temperature and time sensitive based commodities. The initiation of the business had mainly
begun in 1946. The founder of the company is Roger Marten. Throughout the history of the
company, the Marten Transport had always been regarded as the leader within the transportation
industry. They have a history in terms of growth, profitability and innovation that have also been
brought within the business performance (Walker, 2016). In the recent times, with the growth of
technological aspects, the company has made great usage of advanced technologies such as Big
Data, Information Science (IS) concepts and Business Intelligence Business Analytics (BIBA).
They have used these kinds of technologies to help in progressing in the field of business. They
have also partnered with the leading software provider companies to use the wealth of data in
turning high growth for the business. With the use of such kind of technologies, they have also
planned for including more form of advanced technologies to manage their business processes
and also provide better kind of services and also make new advancements in the trucking
technology.
2. Problem Statement
With the use of such kind of important technology, the company is still in the process of
addressing several kinds of issues that might be addressable by focusing on the data that is
gathered. The business makers have thought of this issue and also discussed the ways in which
the costs could be reduced in order to manage the various issues incurring within the business.
3. Analysis
3.1 Challenges faced by Marten Transport
The most vital challenges that were faced by the firm based on the problems based on Big
Data is that the business owners at Marten Transport were not able to determine the ways in
which they could be able to convert the vital data into more useful information (Schmieder,
2014). The data that was gathered and produced would help the companies to practice ingenuity
based on the ways of proposing specific kind of business operations. These companies based on