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Marketing Essentials Assignment | Plaid

   

Added on  2021-05-21

10 Pages3098 Words39 Views
1Plaid – Supporting StatementBy[Student Name][Course Name][Professor Name][Institution Name]Date:

2Table of ContentsSection 1..........................................................................................................................................3Introduction..................................................................................................................................3a. Company..............................................................................................................................3b. Customers............................................................................................................................3c. Competitors..........................................................................................................................3d. Collaborators........................................................................................................................5e. Climate.................................................................................................................................5Section 2..........................................................................................................................................5Existing Threats to Exploit Opportunities(TOWS matrix)..........................................................6Section 3..........................................................................................................................................5a web of culture....................................................................................................................................................8aEntry Strategies.........................................................................................................................8Conclusion......................................................................................................9References........................................................................................................................................9

3Plaid-Supporting StatementSection 1Introduction Plaid Inc. The corporation was integrated in 2013 by creators William Hockey and Zach Perret. Plaid is an economic technology company founded in San Francisco thru offices in London, Amsterdam, New York City and Salt Lake City. Currently, Plaid has a $ 2.65 Billion appraisal and over 400 employees. The company advances technology platforms, which empowers applications to link with customers' bank accounts. Plaid concentrations on enabling customers and businesses to interrelate with their bank financial records, check balances, and create payments over financial technology uses. Company“Plaid focuses on democratizing financial services through technology. We build beautiful customer experiences, developer-friendly infrastructure, and intelligent tools that enable everyone to create amazing products that solve big problems”. The first plaid was envisioned to be a particular financial management and chasing tool for customers, first known as "Silver" and then as "Rambler". When faced with problems in connecting the required bank accounts for theseimplements, Plaid drew the attention of its core business to an integrated banking API. Plaid has upraised an aggregate of $310 million. Company raised $60 million in badges, Succession A andSuccession B assets from Google Ventures, Spark Capital, New Enterprise Associates, Goldman Sachs, Citibank and American Express. CustomersHigh-profile plaid users include the prevalent peer-to-peer recompense app Venmo, crypto currency interchange Coin Base and Gemini, mobile investing app Robin Hood. Plaid said people with bank accounts in one in four in the United States have connected to Fintech over an app. City and American Express were early investors in venture arms, as well as Visa and rival MasterCard startups. Since its inception in 2013, Plaid has grown progressively with its customerlist. The company utters it has merged with extra than 11,000 banks and linked more than 200 million customer accounts. Although it does not provide a specific number or a complete list of companies, its customer base has doubled from 2017 to 2018 and has expanded to the United Kingdom and Canada.CompetitorsDescriptionPlaidScivantageInvest CloudDescriptionDesigner of an application user interface design to offer monetary and banking Developer of an initiative platform that aims to transmute complex Designer of digital monetary services platform intended to provide

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