2Table of contentsSection 1.......................................................................................................................3Business report.............................................................................................................3References...................................................................................................................9
3Section 1Section 1 will be consisting of the individualized business report, and the other section 2 will consist of the comprehensive business plan. The business that has been taken into account for carrying out this study is a small restaurant. The restaurant that has been considered for this business report and business plan is "Number One At The Balmoral."Business report1.Introduction of the businessThe restaurant Number One at the Balmoral is located at Edinburgh, in the United Kingdom. The restaurant is quite unique, and it has world-class cuisine and memorable flavors. The cuisines of the restaurant consist of British, European, and Scottish. It is the fine dining restaurant and the executive chef namely Jeff Bland tends to give special attention on the dishes that are creative for promoting the culture and heritage of Scotland by using the freshest and finestingredients of Scotland. The owner of the Number One at the Balmoral is Rocco Forte Hotels. One of the main philosophies of this restaurant is developing a distinctive approach to service and a certain sense of style for their customers who do not know the city quite well as they do (Hollensen, 2010). They also try tobring their expertise and attention to detail for their guests in a warm and natural manner. Number One at the Balmoral is one of the finest restaurants in Edinburgh. Nonetheless, the restaurant is also an expert in presenting an innovative blend of French and Scottish flavors. Not Only they are expert in
4providing excellent cuisines to their customers, but they also have mind-blowing interiors that consist of the original artworks straight from the Royal College of Artthat makes the restaurant much more appealing as well as they also stand out from the crowd.The mission of Number One at the Balmoral is:-The main goal of the restaurant is to be of the most successful and finest restaurants in the entire U.K. -Number One At The Balmoral also focuses on high-quality food at an affordable price range for their consumersThe vision of Number One at the Balmoral:-One of the main vision of the restaurant is to serve happiness to their consumers via the quality meals, delicious as well as the extraordinary experience of the restaurant -Another vision of the restaurant is working hard towards great food for their community, employees and the environment (Salmon and et al., 2014)2.The competitive advantage of the businessIt has been observed that there are some of the competitive advantages for Number One at the Balmoral. Firstly, one of the main competitive advantages of the restaurant is the culture. The culture of the restaurant is one of the main sustainable competitive advantages because it is the foundation on which the other sustainable competitive advantages will come from. Culture is one of the strongest competitive advantages of Number One at the Balmoral. The purpose of being in the restaurant business is defined by the passionate desire of Number One at the Balmoral for
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