Importance of Facebook Reviews for Business Growth and Strategy Implementation

Short Literature
review
(Importance of Facebook reviews for the business
growth and implementing new business strategy)
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Contents
LITERATURE REVIEW................................................................................................................3
Introduction to Literature Review....................................................................................................3
Main Body.......................................................................................................................................3
What is the significance to use Facebook as a marketing tool in retail industry of London, UK?
.....................................................................................................................................................3
How do you determining the importance of customer's reviews company will also develop
strategy that helps to regain customer?........................................................................................4
What are the strategies through which company highlight customer's best review related to
offered products?.........................................................................................................................5
Conclusion of Literature review......................................................................................................6
REFERENCES................................................................................................................................7
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LITERATURE REVIEW
Introduction to Literature Review
Literature review is an important and significant part of the research as it support
investigator in gathering or collecting of secondary information regarding the topic from a lot of
sources such as books, articles, magazines, publication research etc. All these are useful and
valuable secondary sources that supports investigator to gather in-depth and accurate information
about the specific area of study (Machi and McEvoy, 2016). Main purpose of literature review in
research is to identify gap or consequences in previous study. Within a current investigation,
main gap is the importance of Facebook reviews for the business growth and implementing new
business strategy. In previous studies, there was information or data about the significance of
Facebook review but there was lack or no data available about its importance over business
growth and in implementation of new business strategy. In order to overcome this gap, research
questions will be used because it helps researcher in explaining of entire information about the
topic. Along with this, research questions will also support researcher in achieving of research
aim and objectives within limited time period. Research questions according to the existing topic
will be explained as below:
Main Body
What is the significance to use Facebook as a marketing tool in retail industry of London, UK?
According to the Coombs (2020), Facebook is an effective platform of marketing that will
support an organisation in promoting of their products and services easily. Facebook marketing
introduces as a platforms that provides a variety of extremely targeted paid advertisements as
well as organic posts, allowing companies to put their services and products in front of the
massive audience. There are number of ways for using Facebook as a marketing tool such as
marketing the most of their Facebook business page, Facebook advertising, hosting Facebook
contents, Facebook promoted posts etc. All these are effective use of social media that will
support an organisation in promoting of its products as well as services easily. Offline retailer of
London, United Kingdom now considers Facebook as well as social media marketing as a
requirement, not a luxury. With a small market research and planning, retail industry can use
Facebook mainly to exponentially raise their sales and brand awareness. By using Facebook as a
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