This report provides a strategic analysis of Tesco Plc using SOSTAC Tools. It includes a situational analysis, PESTEL analysis, objective analysis, and strategy analysis. The report also highlights the current marketing strategy of Tesco and provides recommendations for improvement.

Final Academic Year Semester

This assignment is for the Principles and Practice of Marketing course in the final academic year semester. It is a coursework assignment with a word limit of 3,000 words. The assignment must be submitted by Friday, 10 May 2019, using the Harvard referencing system.

Strategic analysis of Tesco Plc using SOSTAC Tools, including situational analysis, PESTEL analysis, objectives, strategy, and marketing recommendations.

Strategic Analysis of Tesco Plc using SOSTAC Tools

Leadership Management

Data Science and Big Data

Statistics and Probability

Political Science

Principles and Practices of Marketing - PDF

Business Development

Marketing

Managing Information and Technology– Doc

Labour law

University of Pretoria

Assignment on Marketing Principles :Tesco

This report discusses the internal resources and capabilities of Tesco Plc, key drivers of change in the external environment, and the innovation strategy adopted by the company. It includes SWOT and VRIO analysis, PESTLE analysis, and Porter's Five Force Framework.

Hartpury University and Hartpury College

Internal Resources, External Environment and Innovation Strategy of Tesco Plc

This study paper intends to conduct a SOSTAC analysis of Tesco supermarket in an endeavor to find how it could expand into the United States of America.

Strategic Analysis of Tesco Plc using SOSTAC Tools

Principles and Practices of Marketing - PDF

Managing Information and Technology– Doc

Assignment on Marketing Principles :Tesco

Internal Resources, External Environment and Innovation Strategy of Tesco Plc

SOSTAC Analysis of Tesco Supermarket

(DOC) Assignment on Marketing Management

Strategic Analysis of Tesco Plc using SOSTAC Tools

Principles and Practices of Marketing - PDFlg...

Managing Information and Technology– Doclg...

Assignment on Marketing Principles :Tescolg...

Internal Resources, External Environment and Innovation Strategy of Tesco Plclg...

SOSTAC Analysis of Tesco Supermarketlg...

(DOC) Assignment on Marketing Managementlg...

Principles and Practices of Marketing - PDF

Managing Information and Technology– Doc

Assignment on Marketing Principles :Tesco

Internal Resources, External Environment and Innovation Strategy of Tesco Plc

SOSTAC Analysis of Tesco Supermarket

(DOC) Assignment on Marketing Management